ComCo Southeast Asia marks first year with milestones
FAST-RISING and award-winning communications agency ComCo Southeast Asia marked its first year with the winning of two Quill Awards of Excellence and major new business wins as well as the launching of an industry-academe linkage and mentorship program designed to discover and develop new trailblazers in the field of communications.
At the 15th Quill Awards, ComCo Southeast Asia bagged the Award of Excellence in the Social Media Program Category for “Bringing in the Fun in a Hot Election Season: The Vote M&M’S 2016 Campaign,” a social media-focused integrated communications campaign for M&M’S that maximized election inspired executions for the brand such as the engagement of influential bloggers as campaign managers of the three M&M’S Candy-dates in a friendly competition, miting de avance, campaign jingles and posters, motorcade, press rounds and other online and onground collaterals.
It also took home the Award of Excellence in the Marketing, Advertising and Brand Communication Category for “Igniting Brand Love — The Launch of ComCo Southeast Asia.” As ComCo Southeast Asia highlighted three core elements in its launch — New PR, Entrepreneurship and Southeast Asia market access, the company introduced its products and services through integrated brand communications to include public relations, social media, merchandising and B2B marketing.
As ComCo Southeast Asia celebrates its first year, it continues to expand its portfolio of clients by winning new major accounts such as Bridal Gallery, World Vision, Oakley, Called to Rescue, Angkas motorbike hailing application and Eastern Communications. In its first year of operation, ComCo’s clients already included MARS Chocolates (M&M’S & Snickers), Electrolux, WWF, AirAsia, Goodyear, Lamoiyan Corporation’s Licealiz, TCL, Platinum Karaoke, Pioneer Insurance, United Nations Population Fund (UNFPA) and BPI-Philam Life Assurance. It has also worked on award-winning projects such as the Snickers Don’t Drive Hungry Campaign, which bagged the Silver Award in Creative Use of Media at the recently held Kidlat Awards, and TCL’s Inspiring Bonding Moments Campaign in the Philippines, which was accorded Highly Commended in the Mumbrella Asia Awards.
ComCo also launched the ComCo Mentorship Program, designed to discover and transform communication, marketing and multimedia students/fresh graduates into revolutionary professionals of the new disciplines of New PR and Smart Social.