PR society gives Charlie Agatep the highest accolade
THE PUBLIC Relations Society of the Philippines (PRSP) recently awarded the Gawad Panday, the highest recognition for a PR practitioner, to Charlie Agatep, known to be among the pioneers in the country’s PR industry.
Mr. Agatep was honored for his significant contribution to public relations in the Philippines. PRSP cited his dedication to uplift the profession and his excellence in brand building and reputation management during the annual gathering of PR professionals at the Shangri- La Hotel in Bonifacio Global City.
“The task of public relations is to spread change and to make it meaningful — to render an entire population receptive to it, ready to secure its benefi ts, and eager to apply these to our daily lives,” added Mr. Agatep.
With a Litt. B. in Journalism and an M. S. in Communication Arts (Boston University, US Fulbright-Smith Mundt Fellow), Mr. Agatep was a newspaper reporter, then program director of the first commercial TV station in the Philippines (DZAQ-TV, Alto Broadcasting System).
He then ventured into the world of advertising. After working with giant multinationals, Mr. Agatep founded Agatep Associates, Inc. (AAI) in 1988. In 11 years, AAI grew to become a most admired PR and advertising agency. In 1999, for a span of 16 years, AAI partnered with a foreign communications agency.
Today, AAI has transformed into Grupo Agatep, a creative advertising, PR and media agency rolled into one to provide clients one-stop-shop convenience. Grupo Agatep provides unique solutions to sell products, services, and ideas, and to build, enhance and protect brand reputations.