Business World

Para athletes seek to engage help of private and public sectors

- Angelo S. Murillo Michael

RECOGNIZIN­G the big role that the private and public sectors can play as partners in fostering the developmen­t of the conditions for the differentl­y abled athletes in the country, this sector of the sporting community is seeking to engage their help.

In the formal launch of the “Alay PARA Atleta” program yesterday at Dad’s Kamayan EDSA, paralympic movement stakeholde­rs gathered to push for the elevated involvemen­t of the private and public sectors, be they individual­s or corporatio­ns, to share their resources to help differentl­y abled athletes in their training and competitio­n.

Done in partnershi­p with Rising Tide Mobile Entertainm­ent, Inc., a mobile content and service company, Alay PARA Atleta is a mobile donation activation program designed to complement the efforts of the Philippine Paralympic Committee (PPC) and the Philippine Sports Associatio­n for the Differentl­y Abled (PHILSPADA), which for the last 20 years have been looking after the welfare of the differentl­y abled athletes in the country.

“We hope that through this program we can gather the needed resources to further the paralympic movement in the country. We really need the help of everybody for the movement to be a success,” said Michael I. Barredo, PPCPHILSPA­DA president, during his message in yesterday’s launch.

Alay PARA Atleta is a nationwide campaign and enables anybody who wants to help to participat­e in the paralympic movement via a P10 to P500 contributi­on through mobile phone access.

To donate, mobile phone users under the Smart and Globe network can do so by typing “ALAYPARA (amount)” and send it to 3456.

Upon donation, the donor should receive an acknowledg­ment reply after to confirm that their donation has been received.

Along with the mobile donation activation program, Instagram and Facebook accounts for Alay PARA Atleta were also launched.

Seeing how the program would go a long way as far as their training and during tournament­s, manytime gold medalist, including in the Olympics, Adeline DumapongAn­cheta expressed her happiness with the latest developmen­t in the paralympic movement.

“I’ve been a para athlete for a long time now and this truly brings me much happiness. I’ve seen the movement with nothing to now. And this is another step,” said a teary-eyed Dumapong-Ancheta at the launch.

And it is not only para athletes that are rallying behind the program as also abled athletes are supporting it.

“I fully support this program. I think this is a step in the right direction for the continued developmen­t of our para athletes. We are all athletes here and we should support each other,” said former national basketball player and Philippine Basketball Associatio­n legend Alvin Patrimonio, who graced the launch and lent his support.

Also present at the launch were University Athletic Associatio­n of the Philippine­s commission­er Rebo Saguisag and basketball stars Jan Jaboneta and Hubert Cani.

“This is a milestone for the paralympic movement. Thanks to technology we are now able to do this. But this is just the start,” Mr. Barredo said.

In the recent ASEAN Para Games in Malaysia, the Philippine­s had 20 gold, 20 silver and 29 bronze medal to finish fifth in the 11-country field, behind overall winner Indonesia (126-75-50), host Malaysia, Thailand and Vietnam. —

 ??  ?? THE PEOPLE BEHIND the “Alay PARA Atleta” mobile donation activation program with some of the country’s para athletes.
THE PEOPLE BEHIND the “Alay PARA Atleta” mobile donation activation program with some of the country’s para athletes.

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