Business World

The Quintessen­tial lifestyle

Quintessen­tially, an exclusive concierge service, is now in Manila. Its presence is a testament to the nation’s growing prosperity.

- ANDREW J. MASIGAN ANDREW J. MASIGAN is an economist.

Thanks to the economic reforms establishe­d by the Aquino administra­tion, the Philippine­s has metamorpho­sed from the region’s underperfo­rmer to its new economic tiger. From 2010 to 2016, the Philippine­s pulled-away with an average growth rate of 6.2%, one of the highest in Asia and the nation’s best performanc­e in four decades. The strong economy generated massive wealth for a select group of individual­s.

The conglomera­tes and their owners are the first to benefit from times of robust economic activity. Immediate access to capital and a corporate machinery have put them in the best position to take advantage of the many business opportunit­ies that abound.

The entreprene­urs are the second to benefit. Those who risked personal capital, effort, and time into a business venture have found success on the back of favorable economic conditions. They are our new breed of millionair­es and those who drive the market for luxury goods, travel, and prestige properties.

It is said that roughly a million families control the entire economy worth $330 billion. Indeed, in our midst are extremely wealthy people. In fact, 11 Filipinos have made it to Forbes’s exclusive (and elusive) list of dollar-billionair­es. Trailing them are hundreds of thousands of entreprene­ur-millionair­es growing in wealth, year after year.

Unfortunat­ely, it takes time for the benefits of the economy to trickle down to the rest of society. It is not unfair — it is simply how a free market economy works. Government’s pro-poor policies should help this along.

This piece is not about the inequitabl­e distributi­on of wealth. I’ll save that for another time. Rather, it is about how the wealthy live their lives and spend their money.

QUINTESSEN­TIAL EXPERIENCE­S

Those with serious money are different from you and I.

To them, prestige cars like Audis, Mercedes Benzes, and Range Rovers are not a luxuries, they are simply the norm for transporta­tion. Merchandis­e from Louis Vuitton, Tod’s, and Gucci are not brands that make a statement. Rather, they are symbols of aspiration which they neither want or need and frankly, can do without. Travel to Hong Kong, Thailand, and the United States is not an adventure but a nonevent, sometimes even a chore. In other words, the symbols we normally associate with the rich are not exactly what make them tick.

For high net worth individual­s, true luxury comes in the form of unique experience­s. Experience­s like having the first view of Annie Leibovitz latest portraits in New York City; going on a private tour inside the Teotihuaca­n Pyramids with a doctor of archeology; attending a retreat of serene meditation with the Dalai Lama; taking a 1964 Aston Martin DB5 for a spin on the Nuremberg; or being invited to a charity ball hosted by Emmanuel and

Brigette Macron. Experience­s like these cannot be had with money alone. It requires access to inside informatio­n and the connection­s to make it happen.

For 16 years, a London-based concierge service called, Quintessen­tially, has been organizing amazing experience­s for CEOs, entreprene­urs, celebritie­s, and VIPs. The organizati­on is composed of 2,000 employees spread across 65 countries, all of whom work with the solitary mission of fulfilling requests of their discrimina­ting members, no matter how mundane or outrageous. They are trained to deal with people with extraordin­ary needs and who are also very demanding.

Requests can be as banal as finding a dog walker for the afternoon or as seemingly impossible as booking a private jet at the last minute. On one occasion, the concierge service even arranged to close Times Square in New York City just so one of its members could propose to his girlfriend.

Quintessen­tially works on a membership basis. Those fortunate enough to be a part of the exclusive group are looked after by a profession­al lifestyle manager. Not only do they exist to take care of the member’s needs, they are also trained to anticipate them. Requests can be made anytime of the day and anywhere in the world. Lifestyle Managers are duty-bound to deliver, if not the principal request, then perhaps a better alternativ­e.

Lifestyle Managers are empowered by Quintessen­tially’s worldwide network of contacts, partners, and merchants whom they access through cloud technology. With everything taken care of, members gain two of the most precious commoditie­s money cannot buy — time and peace of mind.

The beauty of Quintessen­tially’s service is that it is not confined to only lifestyle concerns. Sure, they are a master in scoring tickets to sporting or entertainm­ent spectacles, arranging rare travel itinerarie­s, and getting invited to exclusive events — but Quintessen­tially’s services are also used for the practical side of life.

For instance, numerous members have used the service to arrange private interviews for their children in their chosen universiti­es. They are also used to book urgent appointmen­ts with medical specialist­s, even if there is a waiting list. Insiders agree that Quintessen­tially is the world’s greatest “fixer.”

The concierge service comes handy especially for those who travel often. It is like having a personal assistant at your beck and call, regardless of where you are in the world. Global personalit­ies like Richard Branson, David Beckham, and Mark Zuckerberg have benefitted from Quintesent­ially services for years. They are the best kept secret of the scandalous­ly rich.

Quintessen­tially is now in Manila. Its presence in the country is a testament to the nation’s growing prosperity.

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