1st Asian Marketing UnConference set on Nov. 27-28

THE PHILIPPINE Marketing Association, the team that brought the successful Fifty Shades of Marketing in 2015, invites everyone to the first ever UnConference in Asia and the Philippines, Game of Marketing.

“I am proud to organize the first Asian UnConference, an unstructured marketing conference where topics are discussed, voted on, and decided before the conference officially starts. We are spicing up this UnConference by playing around with the most popular TV series, Game of Thrones, to which we aptly reapplied and called our conference “Game of Marketing.”

GOT fans would understand the many marketing learnings in the series, and we intend to bring that to life in this first of its kind UnConference. We have invited the best Asian speakers and facilitators for this first of its kind event. If you haven’t attended an UnConference, or simply a GOT fan who is in marketing, you simply cannot miss this UnConference,” said Donald Lim, country CEO of Dentsu Aegis Network Philippines, CPM Asia Pacific, and over-all chairman of the 48th PMA National Marketing Conference.

Kicking off the first day is a pair of masterclass Opening Keynote speakers: David Hearn, regional head of Strategy, dentsu X Asia Pacific, and Hermawan Kartajaya, co-founder of Asia Marketing Federation, president of Indonesia Council for Small Business and president of ACSB. Adding to this line up of Marketing Greats is Merlee Jayme, chairmom/chief creative officer of Dentsu Jayme Syfu who will introduce the Three Dragons of Creativity. Meng Liu, head of Asia and Oceania Networks of United Nations Global Compact, will discuss Making Global Goals Local Business. Donald Lim closes the UnConference as the Closing Keynote speaker.

Arlene Padua-Martinez, president of Philippine Marketing Association, CPM Asia, shared her thoughts on the UnConference. “Just when you think you have the throne (market leadership position), think again... in a V.U.C.A. world where other kingdoms fight for supremacy and control, certainty is very unpredictable. Creating passionate advocates amidst diversity is still the name of the game,” she said.

“In the Game of Marketing, selfishness and greed may win some battles, but the war is always won by those who create meaningful engagements and solid relationships,” added Mark Vincent Co, executive vice- president of the Philippine Marketing Association, CPM Philippines.

“Game of Marketing,” the 1st Asian Marketing UnConference, will be held on Nov. 27 & 28 at the Sofitel Philippine Plaza CCP Complex Roxas Blvd Brgy. 76, Pasay City.