Visa launches play featuring national heroes
VISA launched Lukot-lukot, Bilogbilog (Crumpled, Round), an interactive play featuring national heroes, developed with Tanghalang Pilipino (TP), the resident drama company of the Cultural Center of the Philippines, and Bangko Sentral ng Pilipinas (BSP) designed to educate and empower the Filipino youth to make informed financial decisions. This is the first program of its kind launched by Visa in the Philippines in support of the government’s National Strategy for Financial Inclusion spearheaded by the Bangko Sentral ng Pilipinas.
Lukot-lukot, Bilog-bilog will showcase common scenarios faced by a Filipina senior high school student protagonist named Gwyneth who is challenged to make decisions between her needs and wants. Native Filipino heroes such as Jose Rizal and Apolinario Mabini will also ‘come alive’ from the crumpled bills and rounded coins to help the main character make wise decisions.
The launch also included a panel discussion on the importance of financial literacy in the Philippines, including panelists such as Dan Wolbert, Visa Philippines head of Sales, Pia RomanTayug, Bangko Sentral ng Pilipinas head of Inclusive Finance Advocacy, Nanding Josef, Tanghalang Pilipino Artistic direc- tor, and Patricia Feria-Lim, Teach for the Philippines Chief Strategy officer.
“At Visa, we strongly believe in the importance of financial literacy and it is a key area of focus as part of our corporate social responsibility efforts. Hence, with the support of BSP, we created this financial literacy program and interactive play through Lukotlukot, Bilog-bilog where the Filipino youth can relate to various scenarios on making money management decisions. With millennials forming a large population in the Philippines, we believe it is crucial to spread the knowledge of how to manage their money at a young age, and to highlight the importance of making smart monetary decisions,” said Stuart Tomlinson, Visa country manager for the Philippines and Guam.
Starting October, the show will be performed in close to 10 different schools to make financial literacy education more accessible to the students. This program is aligned with the government’s National Strategy for Financial Inclusion, in particular, the pillar on financial education and consumer protection.