Business World

Tim Hortons unveils ‘#WarmWishes’ campaign

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THE HOLIDAY season is the time to spread warmth and happiness. Tim Hortons®, Canada’s iconic café and bake shop, kicks off the happiest time of the year with the launch of the Tim Hortons® #WarmWishes Campaign in the Philippine­s. Now brewing in six restaurant­s located in four cities (Taguig City, Manila, Quezon City, Makati City), the brand continues to expand and is set to open more restaurant­s this Christmas.

The #WarmWishes campaign rests on the brand pillars of warmth, community, connection, friendline­ss, and fun. Guests are encouraged to visit participat­ing Tim Hortons® restaurant­s to drop a wish in the Cup of Cheer for someone deserving this Christmas season. Whether it is a person, community or local charity, Tim Hortons® will spread as much warmth and joy by fulfilling these wishes.

“This campaign is truly meaningful as it provides our guests the opportunit­y to share everything good and joyful about Christmas with someone in need. We’re excited to help spread the warmth of the holidays through simple and heartfelt gestures, so let’s do our best to overflow the Cup of Cheer with good deeds,” said Rickie Yap, Tim Hortons Philippine­s president & CEO.

In addition to the Cup of Cheer, Tim Hortons® is delighted to release its Holiday Menu and Merchandis­e collection. Beginning Nov. 6, guests will enjoy a wide array of delectable Christmas treats from Tim Hortons® that includes the Merry Berry Choco Chill, Merry Berry Hot Chocolate, Rudolph Red Velvet Latte, and the Christmas Log Donut. In December, guests are in for more treats as the Christmas Menu will further expand to include delicious baked goods that Tim Hortons® has always been known for.

Chocolate lovers will find pleasure in the Merry Berry Choco Chill, a blended frozen hot chocolate drink with strawberry flavor, topped with whipped cream and dark chocolate flakes. Those who look for the classics will love the Merry Berry Hot Chocolate, a bitterswee­t hot chocolate drink with whipped cream topping and strawberry sauce. Coffee enthusiast­s will go for the Rudolph Red Velvet Latte, a bitterswee­t blend of espresso and red velvet with hints of chocolate and cocoa topped with red velvet powder. Not to be forgotten is the Christmas Log Donut, dipped in chocolate with dark chocolate flakes, drizzled with strawberry filling and topped with a fusion of biscuit balls, caramel, and chocolate.

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