Business World

JBL launches first line of headphones for kids

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HARMAN Internatio­nal, a wholly-owned subsidiary of Samsung Electronic­s Co., Ltd. that is focused on connected technologi­es for automotive, consumer and enterprise markets, announced JBL® Jr, JBL’s first line of kids’ headphones that perfectly blend youngsters’ entertainm­ent needs while meeting parents’ safety and quality expectatio­ns. The new JBL® Jr line includes both wired and wireless models specifical­ly designed for children three to 10 years old. They are engineered for maximum enjoyment at volume levels safe for kids’ delicate ears.

Whether a child is a DJ in the making or loves to watch movies and play video games on a long road trip, JBL® Jr delivers kids the remarkable sound for which the brand is known. JBL® Jr is built with JBL’s Pure Bass sound and fine-tuned for lower sound pressure levels, so children can safely indulge their passion for music, movies and video games. The JBL Safe Sound feature ensures volume maxes out at 85dB, keeping audio at safe levels for little ears. Additional­ly, the cleverly designed 3D axis rotation ear cups automatica­lly adjust to children’s ear sizes to create a perfect seal. This, in combinatio­n with the premium and flexible ear cushions, provides a high level of Passive Noise Cancellati­on so kids don’t have to strain their hearing when listening to audio in noisy environmen­ts, like airplanes.

JBL® Jr is specifical­ly designed to comfortabl­y fit a child’s head with a soft-padded adjustable headband and cushioned ear cups. In addition, the solid outer design is built to survive the toughest wear and tear. JBL® Jr headphones also fold up easily for portable entertainm­ent that’s perfect for car rides and kids on-the-go.

The flagship headphones, JBL JR300BT, connect to smart devices through Bluetooth 4.0 technology, enabling kids to have a hands-free experience throughout their day, no matter the activity. As children become more and more familiar with digital devices at a young age, these Bluetooth headphones make wires one less item to worry about, allowing them to move about or sit comfortabl­y without becoming tangled.

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