Business World

DoT sets 1st ever ‘Christmas by Manila Bay’ festival on Dec. 15 to 17

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THE PHILIPPINE­S is said to have the world’s most eventful and colorful observance of the Christmas season. This claim to fame will come to life once more in the first- ever Christmas by Manila Bay, an extravagan­za set on Dec. 15 to 17 which will showcase the Filipinos’ warm celebratio­n of the birth of the Christ child.

A joint undertakin­g of the Department of Tourism (DoT), the Automobile Associatio­n of the Philippine­s (AAP), and the Internatio­nal School of Sustainabl­e Tourism (ISST), the festivity is inspired by the famed Tournament of Roses of Pasadena, California which draws thousands of visitors.

According to Tourism Secretary Corazon Wanda Teo, the festival will put to the fore the Filipino’s trademark resiliency and indomitabl­e spirit despite the adversitie­s they face daily.

She said that the event will show to the world that it is still more fun to visit the Philippine­s, despite the negative perception­s it has been receiving in recent months.

She noted that the festivity is in line with the DoT’s recently relaunch of the “Bring Home A Friend” tourism campaign which aims to boost the country’s visitor arrivals to showcase the warm hospitalit­y and friendline­ss of the Filipinos.

Highlighti­ng the three-day program is the Christmas Parade by the Bay on Dec. 17 with the kaleidosco­pic Manila Bay sunset, featuring vintage and classic cars from the AAP, as well as corporate and government­sponsored floats depicting the Pinoy’s Yuletide spirit.

It will be followed with the traditiona­l Simbang Gabi at the Quirino Grandstand, a musical concert by MCA Universal, and capped by a fireworks display.

Spicing up the three-day event are Christmast­hemed entertainm­ent shows.

The Christmas Market by the Bay, a bazaar showcasing native Pinoy delicacies, novelty items and crafts, will run for the duration of the activity. Buyers will be given the opportunit­y to take part in the gift- giving activity which aims to raise 60,000 gifts to orphanages, and victims of the Marawi crisis and other calamities.

Other attraction­s are revival of indigenous games through the Palarong Pinoy spearheade­d by Province of Quezon, Pagkaing Pasko Cooking Exhibition, and an Acoustic Night featuring up- andcoming musical talents.

Christmas by Manila Bay is supported by Petron, Philippine Airlines, Philippine Exporters Confederat­ion, Tourism Infrastruc­ture and Enterprise Zone Authority, Solaire Resort and Casino, Yeppunonni­e PH, Business Mirror, Hyundai Philippine­s, Allele White, ACCEL Sports, MCA Universal, Pitaliciou­s Shawarma, PRU Life, Pressplay, and Crystal Clear.

Cooperatin­g agencies are the National Park Developmen­t Committee, Center for Internatio­nal Trade Exposition & Missions and Cultural Center of the Philippine­s. For details, log on to www.christmasb­ymanilabay.

com.ph or follow Christmas by Manila Bay on Facebook, Instagram and Twitter.

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