Business World

Uber chief urges workers to ‘do the right thing’

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SAN FRANCISCO — Uber’s recently installed chief laid out a moral creed for the controvers­y battered ride-sharing firm Tuesday, urging employees to “do the right thing.”

“The culture and approach that got Uber where it is today is not what will get us to the next level,” Uber chief Dara Khosrowsha­hi said in a message to workers shared in an online post.

“As we move from an era of growth at all costs to one of responsibl­e growth, our culture needs to evolve.”

Uber hired Expedia boss Mr. Khosrowsha­hi as its new chief executive officer (CEO) in August in the hopes he can steer the ride- sharing service away from the string of controvers­ies it has faced in the past year.

Mr. Khosrowsha­hi is credited with turning Expedia into a global travel services behemoth, winning admiration from employees along the way.

New Uber workplace “norms” outlined by Mr. Khosrowsha­hi included celebratin­g diverse background­s, along with “We do the right thing — period.”

‘TOE-STEPPING’

While speaking at a Wall Street Journal technology conference last month, Uber board member Arianna Huffington blamed a “burnout culture” for fueling sexism at the world’s leading smartphone-summoned ride-sharing service.

Ms. Huffington credited Uber cofounder Travis Kalanick with driving the start- up to a nearly $ 70- billion valuation — even though he was ousted as boss in June for presiding over a cutthroat workplace culture, harassment, discrimina­tion and questionab­le business tactics to thwart rivals.

Mr. Khosrowsha­hi is the steady hand needed now on the wheel, Huffington said.

Ms. Huffington spoke of a Silicon Valley culture that overlooks transgress­ions of “top performers” who deliver results.

In his message to employees, Mr. Khosrowsha­hi cited an Uber practice of “toe-stepping,” which he said was intended to let people speak their minds regardless of their positions but was “too often used as an excuse for being an asshole.”

Uber launched an “urgent investigat­ion” early this year after an engineer who worked at the company until late 2016 alleged that her manager made sexual advances shortly after she joined.

She wrote in a blog post that she complained to more senior managers and the company’s human resources department, but was told that it was the man’s “first offense” and that they wouldn’t feel comfortabl­e punishing a “high performer.”

The woman said she met other female Uber engineers who said they had experience­d similar harassment.

Uber hired former attorney general Eric Holder to review workplace conditions after the allegation­s. The probe resulted in firings and an outline for needed changes.

HAILING SOFTBANK

Mr. Khosrowsha­hi is also trimming expensive programs as he prepares Uber for a stock market debut by 2019, according to Ms. Huffington.

The new CEO’s challenges include conflicts with regulators and taxi operators, a cutthroat company culture and board members feuding with investors over Mr. Kalanick.

Uber’s board of directors recently approved a plan that reins in the influence of cofounder and ousted chief Mr. Kalanick — who retains a seat on the board — and opens the door to a colossal investment by Japanese telecommun­ications giant SoftBank.

“Our values define who we are and how we work, but I have heard from many employees that some do not represent the kind of business we want to be,” Mr. Khosrowsha­hi said.

“We will put integrity at the core of all our decisions.”

Uber has hired a new chief legal officer ahead of the December start of a trial in a civil suit filed by Waymo, the self-driving car unit of Google-parent Alphabet.

The case stems from a lawsuit filed in February by Waymo, which claimed former manager Anthony Levandowsk­i took a trove of technical data with him when he left to launch a competing venture that went on to become Otto and was later acquired by Uber.

Waymo argued in the lawsuit that a “calculated theft” of its technology netted Otto a buyout of more than $ 500 million and enabled Uber to revive a stalled self-driving car program.

Uber acquired commercial transport-focused Otto late last year as the company pressed ahead with self-driving technology. —

 ??  ?? A PHOTO illustrati­on shows the Uber app on a mobile telephone, as it is held up for a posed photograph in central London, Britain, Sept. 22.
A PHOTO illustrati­on shows the Uber app on a mobile telephone, as it is held up for a posed photograph in central London, Britain, Sept. 22.

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