Business World

SUZUKI’S ICONIC SUV RETURNS

With prices of the Vitara starting under P1 million

- By Kap Maceda Aguila

THE million-peso mark has traditiona­lly been an important reference point for sellers — particular­ly in an auto industry still seen to be price sensitive. South of that mark, the perceived and practicabl­e accessibil­ity of a vehicle exponentia­lly increases. Yet, posited within this context, it is also an accepted irony that the average Filipino seems to prefer SUVs — which are expected to breach that price point and psychic barrier.

Suzuki is letting buyers have their cake and eat it, too. The famous SUV nameplate first unveiled in 1988 is back with an allnew iteration. The fourth generation — which was actually debuted globally at the Paris Motor Show in 2014 — is said to be largest in its class, while offering the “best value in terms of design, performanc­e, and fuel efficiency,” according to Suzuki Philippine­s automobile division GM Shuzo Hoshikura in a statement. The executive added that the Vitara is also customizab­le, and carries a “wide array of colors and accessory packages.”

The SUV is 1,775 millimeter­s wide, 1,610 millimeter­s tall and 4,175 millimeter­s long — with a minimum ground clearance of 185 millimeter­s — while boasting the lightest curb weight in its category. Under the hood is a 1.6-liter engine delivering 115 hp at 6,000 rpm and 156 Nm at 4,400 rpm. Mated to Suzuki’s newly developed six-speed A/T system, the power plant promises improved response and fuel economy.

Suzuki will initially sell three variants (all 4x2 models) which, as stated, will start at a price under P1 million. The GL+ gets a tag of P938,000, while the top variant GLX costs P1.048 million. The GL is yet to be priced as of press time.

STAYING TRUE

Designers have exerted an effort to be true to the Vitara’s original styling, such as in the familiar clamshell bonnet which makes a welcome return. Additional­ly, “the side press lines and smooth roofline suggest a youthful, rugged look, and strong aerodynami­c performanc­e, respective­ly, complement­ed by the rear that gives off a stable look,” stressed the car maker.

Other features include daytime running lamps with vertically placed LEDs (standard in the GLX), and projector halogen head

lamps giving ample light distributi­on even in low beam setting. The GLX is equipped with 17-inch alloy wheels, the GL+ has 16-inch steel

wheels with full caps.

Inside, the Vitara features a stylish, legible instrument panel with a black and matte silver theme. Circular air vents fringe an analog clock. The GLX gets a combinatio­n of leather and suede-type fabric for its seats, and a panoramic sunroof designed with two glass panels that can both slide open. All variants have a paddle shifter and audio control on the steering wheel. The GLX and GL+ feature a footwell lamp and keyless push-start system.

Meanwhile, a new infotainme­nt system offers hands-free connectivi­ty, navigation assistance, Bluetooth tethering, and a USB port. The GLX variant serves up Wi-Fi support, while a MirrorLink function can pair a smart phone with the SUV’s Android-based system. The GLX is bestowed a 10-inch screen, while GL+ and GL variants get a seven-inch display. Up to 710 liters of luggage space is available in the Vitara with the rear seats folded.

GLX variants are available in two-tone schemes: Atlantis Turquoise Pearl, Horizon Orange Metallic, and Bright Red Metallic. GL+ and GL variants are available in Cool White Pearl, Silky Silver Metallic, Galactic Gray Metallic, Cosmic Black Pearl Metallic and Atlantis Turquoise Pearl Metallic.

In a speech during the launch held at a Pasig City events venue, Suzuki Philippine­s President Hiroshi Suzuki spoke of the market “trust and confidence” the company has enjoyed through the years. No secret then that the Vitara’s return is certainly planning to capitalize on that cherished history — not to mention, among others, its attractive pricing.

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 ??  ?? INFOTAINME­NT system has hands-free connectivi­ty, navigation assistance, Bluetooth and a USB port.
INFOTAINME­NT system has hands-free connectivi­ty, navigation assistance, Bluetooth and a USB port.
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 ??  ?? SUZUKI Philippine­s President Hiroshi Suzuki
SUZUKI Philippine­s President Hiroshi Suzuki

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