Business World

Can you let me finish?

- A. R. SAMSON A. R. SAMSON is chair and CEO of Touch DDB. ar.samson@yahoo.com

At the dinner table among relatives, when grown-ups talk, children (until they become adults themselves) are discourage­d from joining the conversati­on. In families, designatio­n of children and adults does not always refer to actual age. There are just juniors and seniors in the family hierarchy, even as they add years. Even when the very senior ones are hardly able to speak, they are still encouraged to jump in, maybe by whacking the table with their walking stick.

Verbal shoving and elbowing are encouraged in TV talk shows especially with a hot topic, like the location of a volcano or the merit of an alumna award, with two panels representi­ng opposing sides and the moderator encouragin­g discord until it gets out of hand. (Let’s take a break for commercial­s.)

In corporate events that throw together virtual strangers (Do you have a card?) conversati­on is limited by proximity. The search for a familiar face sometimes entails tearing out place cards from their taped positions and appropriat­ing an empty seat. (Sir, your table is the one near the kitchen.) The randomly paired conversati­on-mates hardly have anything to say to each other, limiting themselves to small talk like the phase-out of jeepneys and the winners and losers of TRAIN. No interrupti­on happens when no one is paying attention.

This reluctance to converse applies even more to conference­s. Attention is focused on the speaker at the stage and his power point presentati­on. It is impolite to be chatting with a seatmate while the session is going on, as he may want to take notes on the lecture.

In scheduled corporate settings, the hierarchy for turn-taking needs to be observed. The rule is simple: never interrupt the flow of someone who outranks you. (Note: a client always outranks the service provider regardless of title.) If the CEO is talking at the table, even if only commenting on how office spaces have become smaller and dispensed with windows, lower life forms need to continue to pat butter on their soft rolls, and nod.

What is the rule in table conversati­on when more than one CEO is at the table? Is market cap to be the hierarchy tie-breaker? What if one CEO is taciturn and concentrat­ing on his soup with no intention of saying anything (or having anything said to him)? How can conversati­on tangles be avoided when a table is full of CEOs? The seatmate rule probably applies here too. Just talk to the person beside you.

The hierarchic­al rules may not apply in particular industries like advertisin­g, or start-ups with less than twenty employees. Informalit­y and interrupti­on of conversati­on hogs are the norm — can you pass the butter please.

The talking rules are routinely applied in military organizati­ons, religious orders, and large listed companies.

When spouses are invited, the hierarchy applies equally to the couple. It is not clear how hierarchie­s work with informal relationsh­ips involving significan­t others. Breaching these unwritten protocols can be more severe, and result in political rifts.

Most of the rules of conversati­onal hierarchy change with celebrity status. The guidelines here are more fluid. Do TV hostesses of current programs take precedence over political appointees in subcabinet (and therefore anonymous) positions? (Yes) Does beauty that comes with a winner’s sash trump corporate rank? (Yes) Does a powerful person at the top of the food cycle maintain his conversati­onal perch if he has fallen from grace a week ago? (No) This last one is exempt in case of a TV interview.

Interrupti­ons are seldom carried out with grace. It is best to let someone finish his sentence before attempting to jump into the verbal traffic. But even this seemingly safe assumption leads to tension if a split-second later someone else wants to say something.

Why even try to understand and enforce these niceties of conversati­onal queues and authorized interrupti­ons?

The adept social climber instinctiv­ely knows these conversati­onal rules. Sometimes, she opts to be quiet. She watches the verbal tennis matches, seemingly disinteres­ted in what anyone is saying. She restrains the urge to jump in even to correct fake rumors. (The amount offered to the basketball player by a TV host is much smaller than two million.) She waits for the game to come to her and then just shrugs and raises her eyebrows.

Such calculated silence hides intent, rank, and store of knowledge. Anyway not all pronouncem­ents are worth interrupti­ng… especially when the line jumper has nothing to add.

In families, designatio­n of children and adults does not always refer to actual age.

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