Jolly rolls out ‘Meatless Monday’ campaign
MOST of us know the basic importance of eating well. However, putting together a healthy and hearty weekly menu can be a daunting task, especially with today’s modern lifestyle where fast food and “instant” meals are a way to go. While getting into better-for-you eating habits may come a bit challenging to begin with and to eventually sustain, engaging in a healthy eating routine — like a “meatless” once-a week diet for instance — offers bountiful benefits that your body will greatly thank you for.
The Meatless Monday campaign is originally a nonprofit initiative of The Monday Campaigns, which was developed in association with the John Hopkins Bloomberg School of Public Health in Maryland, USA. It became a growing global advocacy that eventually made its way to the Philippines in 2011.
Jolly’s version of the Meatless Monday campaign, aims to promote healthy eating habits at home, by motivating individuals, especially home cooks and mothers, to conveniently add a meat-free dish to their weekly routine once a week.
“Jolly has always been an advocate of healthy eating. We believe that cooking should be a platform to revive the interest and fundamental aspects of eating right and healthy, as well as promote the knowledgeable use of choice ingredients and creative ways of cooking,” said Fly Ace Corporation Group Product Manager for Canned Fruits and Vegetables Marilou Acuna.
“Monday, being the first day, dictates the flow of the entire week. Symbolically, it connotes a fresh start or a reset. Jolly wants to be at the forefront of promoting a positive mindset and attitude towards healthy eating habits,” added Ms. Acuna.
Jolly’s Meatless Monday campaign aims to spread the life-changing rewards of a once-a-week meat-free diet. This was supported by the Nutritionist-Dietitians’ Association of the Philippines (NDAP) which underscored the health benefits in its position paper in support to the Meatless Monday Motivational Campaign of “House Bill (HB) 6311.” Signed by its president of 2011-2012, Dr. Celeste C. Tanchoco, RND, NDAP cited that, should HB 6311 be passed into law, it will “…lessen the risks to non-communicable diseases such as hypertension, cardiovascular diseases, diabetes mellitus, cancer and obesity.”
Kickstarting a healthier meat-free diet can be achieved easily, as there are many simple and hearty ways to incorporate non-meat options in your weekly meal plan.
Via its official online portal on Facebook, Jolly Eats, homecooks, moms and those passionate in cooking can easily find a variety of easy-to-do and healthy recipes. “Jollykadas” can also learn straight from professional chefs via ‘The Jolly Show,’ an interactive Facebook live cooking show that features well-loved classic Pinoy dishes with Jolly twists on a monthly thematic basis.