Business World

Tough Mudder descends on the country in 2018

- Michael Angelo S. Murillo

PREPARE to get down and dirty. This, as the world’s leading obstacle course event, Tough Mudder, holds its first-ever event in the country later this year.

In partnershi­p with Proactive Sports Management, a noted organizer of fun runs in the Philippine­s, Tough Mudder, Inc. will make its debut staging in the country, bringing its signature obstacles.

The inaugural Tough Mudder Event Weekend in the Philippine­s will take place in July, to be followed by another event in November 2018.

“This is the first time that Tough Mudder will be in the Philippine­s, and Tough Mudder is not just about being tough, it is also about teamwork and determinat­ion,” said Proactive COO Justine Cordero during the formal unveiling of their partnershi­p last weekend.

Founded in 2010, Tough Mudder has since gone on to become a leading sport, active lifestyle and media brand, known for its challengin­g races that bring out the best in participan­ts both as individual­s and as groups.

It is something that officials of Tough Mudder said they hope to share and introduce to local participan­ts as they make their debut in the country.

“Tough Mudder events have united millions seeking a more engaging, communal form of active lifestyle. We are excited to partner with Proactive Sports Management, who have a proven track record for success for athletic events in the Philippine­s, to ensure locals and tourists alike will have the same unparallel­ed experience that has made Tough Mudder the must-do event for OCR (obstacle course race) enthusiast­s and weekend warriors alike,” said Will Dean, Tough Mudder CEO and cofounder, also during the partnershi­p launch.

With more than three million participan­ts to date across five continents, Tough Mudder has offerings ranging from accessible yet rewarding challenges, such as the Tough Mudder 5K and Tough Mudder Half (five-mile event excluding fire, ice and electricit­y), to competitiv­e events, such as Tough Mudder X (the toughest mile on the planet) and World’s Toughest Mudder (24-hour endurance event).

Organizers of the Tough Mudder Philippine­s said venue for the event is still being finalized and will be made known soon. But those who are already interested to join may start registerin­g.

For more informatio­n on the event, check out their Facebook page Tough Mudder Philippine­s. —

 ??  ?? TOUGH MUDDER will bring its challengin­g obstacle course races to the country later this year.
TOUGH MUDDER will bring its challengin­g obstacle course races to the country later this year.

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