Business World

ESPN5 launches digital platform for sports fans

- Rey Joble

IT’S NOW OFFICIAL: TV5 and ESPN had agreed with the multimedia licensing and co-branding of the local ESPN5 as well as subscripti­on of sports streaming service ESPN player that can be accessed by sports fans beginning today.

This means that Filipino sports fans all over the world can now get up to date developmen­ts of what’s going on in Philippine sports as well as the usual streaming of major internatio­nal sports events being shown on ESPN.

The latest step in the agreement between TV5 and ESPN means collaborat­ion of both TV and digital platform, which will now be known as ESPN5.

The new co-branded Web site will deliver digital access to sports fans in the Philippine­s, directing multi-sports streaming service to consumers.

These means sports fans will have an exciting new digital gateway for all the latest news, scores, video and more from the Philippine­s sporting scene and around the world — anytime and anywhere.

“We had made some changes to the network and we launched it in October, our partnershi­p with ESPN. Part of that partnershi­p is our seriousnes­s about going 360- degree about our coverage of sports and content. We’re announcing the ESPN5.com, the local Web site.

Driven by their love for sports, ESPN decided to tie up with the Philippine­s through TV5, which has become a dedicated sports channel and Joyee Biswas, head of Southeast Asia ESPN, wants to build that strong connection to the Filipinos.

“ESPN has a strong connection with fans around the world because we are fans ourselves, driven by a similar obsession for sports,” said Mr. Biswas. “The launch of our new co-branded digital multi-sports products for Philippine sports fans showcases our digital leadership and offers sports fans outstandin­g news, features and video experience­s around top sports of interest to Filipino sports fans. These new products perfectly complement TV5’s recently launched ESPN5 channel and reinforce our signature ‘Game around the Game’ analysis across platforms.”

Aside from the PBA games, ESPN5 will bring the games of Gilas Pilipinas in the World Cup, US NCAA basketball all the way to March Madness, the National Football League and bouts of new Filipino boxing sensation Jerwin Ancajas and Xtreme Games among others.

Although ESPN5 will not be able to show NBA games as coverage of the NBA games are licensed in another channel in the Philippine­s, the new digital platform will be able bring up to date NBA developmen­ts from the widely acknowledg­ed NBA writer, Adrian Wojnarowsk­i. —

 ??  ?? JOYEE BISWAS, head of Southeast Asia ESPN, and TV5 CEO and President Chot Reyes answer questions from the media during the launching of the new digital platform ESPN5.
JOYEE BISWAS, head of Southeast Asia ESPN, and TV5 CEO and President Chot Reyes answer questions from the media during the launching of the new digital platform ESPN5.

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