Max’s to bring Pancake House to Saudi Arabia

MAX’S GROUP, Inc. (MGI) has partnered with a Jeddah-based company to open 12 Pancake House branches in Saudi Arabia, as part of the listed casual dining operator’s overseas expansion.

In a statement, MGI said it has signed a development agreement with Al-Bader National Establishment for Real-Estate Development for the establishment of Pancake House branches in Saudi Arabia.

Pancake House is a restaurant chain known for its all-day breakfast items such as waffles, and sandwiches, as well as tacos, spaghetti and pan-fried chicken. It currently has seven overseas franchised outlets in Malaysia and United Arab Emirates.

“Our international business continues to build on its momentum sustained from last year. We are excited with the prospect of entering a familiar territory this time around with another one of our loved brands. We believe the brand’s attributes and offerings will successfully make its way into the mainstream population,” MGI President and CEO Robert F. Trota was quoted as saying in a statement.

Al-Bader National Establishment for Real-Estate Development is mainly involved in real estate and property development, but has recently expanded into the food and beverage business.

“We are excited to bring Pancake house to Saudi Arabia. We have been searching for a renowned brand to spearhead our venture into the food sector with the intention to deploy a substantial amount of investment. We find the brand’s assorted menu mix and all-day dining concept appealing to various demographic profiles,” Al-Bader National Establishment for Real-Estate Development CEO Badr Hamdi Hamed Albalawi said.

MGI continues to be aggressive in expanding overseas, as it targets to have 200 international stores by 2020.

This year, MGI targets to open 20 to 30 new international stores this year, mostly under its Max’s Restaurant, Pancake House and Yellow Cab Pizza brands.