Power Mac rolls out ‘#ThisIsManila’ campaign

THE #SHOTONIPHONE worldwide campaign is Apple’s way of showcasing the creativity and diversity of its users with only the powerful cameras on the iPhone as their instrument. Power Mac Center hopes to put the spotlight on Manila by inspiring users to show the beauty of the city via fresh perspectives.

To participate, just take your iPhone around Metro Manila and shoot what inspires you or piques your interest. You may focus on what the place is like, what the people are like, or what life looks like in this corner of the world. Upload it to your Instagram account, tag @powermaccenter and include the hashtags #ThisIsManila and #ShotoniPhone.

For inspiration, you may look at the works of Power Mac Center’s featured photographers Aaron Quinto (@ aieos), Aly Mananquil (@ alleyttle), JC Gellidon (@ jcgellidon), Je Villaroman (@ jevillaroman), JL Javier (@ jljavier), Koji Arboleda (@ kojiarboleda), Regine David (@ reginedavid), Renzo Navarro (@_ renzonavarro), Ryle Uy (@ rylejustinuy), and Tristan Tamayo (@ tamayotristan).

“We want to show that there’s beauty and art in the simplicity or chaos of Manila. We want users to capture these images using their iPhone and share them with the world in the hope of preserving moments that could have easily faded away. Who knows what extraordinary things we can discover in the process,” said Marketing Director Joey Alvarez.

The campaign is powered by Polaroid, OtterBox, DJI, Leef, Pictar, ANKER, and UAG. As the first of a series of iPhone photography activities for the year, Power Mac Center will be featuring # ShotoniPhone photos on their social media accounts and in a photo exhibit to be held at the SM Mall of Asia Level 1 Main Mall from Feb. 16 to 22.