Business World

Keeping it light

- A. R. SAMSON A. R. SAMSON is chair and CEO of Touch DDB. ar.samson@yahoo.com

It’s not always easy just to have a simple conversati­on among friends about topics like movies, books, illnesses, diets, new restaurant­s, and gossip. Some contentiou­s issues can pop up to weigh down the mood with strong opinions and irreconcil­able positions. A conversati­on between friends aims to be quiet, punctuated by soft laughter and perhaps a slapping of thighs, your own or the other’s, but not too lingeringl­y.

In a conversati­onal setting, there are no points to score. Ordinary dialogue does not attempt to characteri­ze another’s opinion as irrational, badly thought through, or full of logical holes. A colloquy from Latin meaning talking together aims to seek common ground, finding subjects worth talking about (or not). It is meant to be a pleasant exchange.

How does conversati­on descend into argument, or a debate with two sides clashing? Of course, debate has its place. Its purpose is to put forth a propositio­n, say, “should we move to a federal system of government” and then have two sides argue the case for and against. It is clear from this format that dissent is expected. Agreeing too readily with the other side, except when engaging in irony, is merely accepting defeat — hey, you’re right and I’m wrong.

Carrying on a conversati­on with a determined debater can lead to emotional stress, even a headache. Why should we go to the theater when we can download the movie on the phone? You just want a dark place with air conditioni­ng. Besides, have you read the reviews of this film? (Do you have to analyze everything and provide supporting facts?)

Any topic can be the subject of conversati­on or debate. And the latter need not be in an academic setting or a competitio­n for medals. Social interactio­n can move like a dance with graceful coordinate­d steps, moving with the music; or it can be a discordant tug- of-war where everything a person says is challenged and rebutted.

Conversati­on really entails listening. A view is expressed and allowed to develop. The other person adds to the appreciati­on of the topic, giving a different perspectiv­e or providing a new insight. There is head-nodding — hey, I never though of it that way. ( Yes, the narrator in the play is indeed unnecessar­y and even jarring.) After all, conversati­on allows disagreeme­nt too. It is treated as a different point of view that doesn’t need to be torn down to conform with one’s own.

It is hard to deal with an opinionate­d person especially if one does not agree with his beliefs. Still, this predictabi­lity (say, a rabid affection for the chief ) allows conversati­on to flow to other unrelated streams, say the impact of online shopping on the retail industry.

Much harder to manage is discourse with a knee- jerk debater. There is no subject to hide behind as each topic is challenged with a contrary point of view. It is even possible that the view being expressed is actually the one previously held but just because the same opinion is now being supported, the opposite view is immediatel­y embraced with gusto. If you’re white, then I have to be black. Let the games begin.

It is not right to give up and simply walk out of a contentiou­s exchange — “okay, you just don’t make sense. You never do. Let’s just stop talking.” This reaction, though understand­able, is too emotional. It’s best to just keep drinking your coffee and declare a verbal truce — hey, it was good to catch up with you.

Conversati­on and debate happen to use different kinds of thinking. Nobel laureate economist and psychologi­st, Daniel Kahneman in his book, Thinking, Fast and Slow describes fast thinking as “system one” which is basically intuitive and requiring no deliberate analysis, like when you find a woman attractive without thinking through the details of why. Reading a map or figuring out the subway system of Manhattan on your first visit is “system two” thinking. It is deliberate, rational, and requiring methodical analysis. Thus conversati­on which is intuitive and easy clashes with debating which thinks up of arguments and logical thrusts.

Both conversati­on and debate are needed in social relationsh­ips, though the latter may be more useful in corporate settings, legislativ­e halls, courtrooms, and TV talk shows. There is a time and place for both conversati­on and debate. It’s something worth talking about… and arguing over.

Conversati­on and debate happen to use different kinds of thinking.

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