Business World

UA’s HOVR: Combo technology


RUNNING enthusiast­s on the lookout for quality footwear to boost their performanc­e may want to check out Under Armour’s latest line that features its new, cutting-edge cushioning technology called HOVR, which the high-performanc­e sportswear brand said had runners in mind.

Officially launched in the Philippine­s last week, the UA HOVR is a cushioning platform, engineered to provide the ideal combinatio­n of cushioning and energy return.

It is the third cushioning platform from Under Armour, after Micro G and Charged Cushioning, which UA touts will deliver on runners’ needs to have a shoe that provides not only support but also energy return and shock absorption.

In the Philippine­s, the UA HOVR platform is initially introduced in two styles, namely the HOVR Phantom and HOVR Sonic.

“Running has been big all over the world. Even people you don’t expect going into it have started doing it even for short distances. We always had running shoes and we recognize the needs of the runners which is why we continue to develop technologi­es for our products,” said Yvonne Tey, marketing director of Under Armour for Southeast Asia, in an interview with BusinessWo­rld during the launch as she spoke of the main inspiratio­n for the brand in coming up with the HOVR.

“We wanted to create a shoe that would go to distance without wearing you down. With all know it’s very humid in this part of the world and HOVR addresses comfort and breathabil­ity of the feet as one runs,” she added.

Both the Phantom and Sonic have the UA HOVR midsole which is made of a proprietar­y foam compound developed with Dow Chemical, providing a supersoft durometer with incredible cushioning and shock absorption with every single foot strike.

The shoes also boast of the “Energy Web,” a mesh fabric that wraps the cushioning core, to deliver strong responsive­ness and energy return.

The combinatio­n of the two makes runners feel and perform better with less fatigue, UA said.

The Phantom weighs 300.5 grams and has a plush and responsive ride for runners who want all- around cushioning. It has a knitted collar for superior comfort and adaptation around the ankle with a 5/8” collar and knitted sock- like feel.

The shoe has a microthrea­d upper that dries fast and a 3-D

 ??  ?? THE HOVR Sonic has a light and responsive ride, good for runners who put distance first.
THE HOVR Sonic has a light and responsive ride, good for runners who put distance first.

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