Business World

A smartwatch that is both functional and fashionabl­e

- BusinessWo­rld

FOSSIL, the Texas-based timepiece brand, has introduced a follow-up to its smartwatch line called the third-generation Fossil Q.

Much like the second generation, Fossil has opted to provide a full display smartwatch and a more traditiona­l hybrid to cater to the varying needs of the small, albeit growing market of smartwatch enthusiast­s.

The proportion of the smartwatch business is small — around 2% — considerin­g the thousands of traditiona­l watches that Fossil has always carried, noted Judith Staples, head of marketing, fashion and sports division of the Luxent Group of Companies (the official Philippine distributo­r of Fossil) to during the launch on Feb. 21 at the Alter Ego Restaurant in Quezon City.

Despite the small percentage, she said: “we have to face the fact that the market is evolving. It’s probably the reason why watchmaker­s invest in smartwatch­es, because they have to go with what the market wants.”

And so, the third generation Fossil Q smartwatch­es come with a slew of new features including a full-round touchscree­n display for the Q Venture (11.5-mm case) and Q Explorist (12.5-mm case) line.

The full-display line also includes a high-res AMOLED display and the digital face can be customized with “over 30 exclusive Fossil Q watch faces” and informatio­n shown on the watch. It also has a Qualcomm Snapdragon 2100 processor and 4-GB memory as well as Bluetooth and Wi-Fi connectivi­ty.

Interchang­eable straps, a wireless magnetic charger, and integratio­n to fitness apps like Google Fit among others, and a vintage arcade game also comes with the device.

The display watches retail from P13,910 to P15,000.

ANALOG-LOOK OPTION

On the other hand, Fossil also offers an option for those who want a traditiona­l analog face with smartwatch capabiliti­es — the hybrid series.

 ??  ?? FOSSIL’S Gen 3 Smartwatch - Q Explorist and some of its functions
FOSSIL’S Gen 3 Smartwatch - Q Explorist and some of its functions
 ??  ?? FOSSIL’S Hybrid Smatwatch - Q in Alyx brown leather
FOSSIL’S Hybrid Smatwatch - Q in Alyx brown leather

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