Business World

Beyonce’s fave toilet paper and other select objects fill new pop-up store

- J.L. Garcia

THERE ARE several new kids in town, and they will be all under one roof. Noble House, Inc., which distribute­s brands such as Paul & Shark, Piquadro, Luminox, and Aigle, has a new subsidiary called Mattony, Inc., which manages its new lifestyle store, Xception.

BusinessWo­rld was taken around its Eastwood Mall pop-up last week, which serves as a preview for the store, set to open in May this year. Xception will house home and lifestyle brands under its roof, as opposed to the fashion brands currently under Noble House’s umbrella.

One of these brands is Emeco, the company behind the 1006 Navy Chair (made first for the US Navy in the 1940s). Most of the brands are obscure, and anyone who’s anyone is supposed to know about them: there’s the paper product company Octaevo from Spain, which makes paper vases and greeting cards, sexy European furniture brand Serax, and luxury trashcan, furniture, and light fixture manufactur­er Vipp.

A definite surprise was Renova colored toilet paper, selling at about P600 per package. Lightly perfumed, dermatolog­ically and gynecologi­cally tested, it’s what Beyonce’s famous tush uses (the red kind, specifical­ly), at least according to Cosmopolit­an magazine and E! Online. Move your Ferrari over, folks, this is the new status symbol for the times.

“Both companies carry a solid assortment of premium internatio­nal brands that highlight exceptiona­l design and style,” said Xception’s Assistant Brand Manager, Angela Abores when asked why Noble House decided to add lifestyle goods to its usual fashionabl­e fare.

“These brands are carefully curated, and chosen for their uniqueness and remarkable design. We want to focus on the different quirks and qualities of each item, revealing functional­ity that is commonly overlooked,” she said. —

 ??  ?? NOBLE HOUSE’s Eastwood Mall pop-up store gives a sneak peek of what its new lifestyle store will carry.
NOBLE HOUSE’s Eastwood Mall pop-up store gives a sneak peek of what its new lifestyle store will carry.
 ??  ?? XCEPTION will carry such items as (clockwise from top) Serax’s cactus vases, Renova’s colored toilet paper (including Beyonce’s red favorite), Vipp trashcans, and Octaevo’s paper vases.
XCEPTION will carry such items as (clockwise from top) Serax’s cactus vases, Renova’s colored toilet paper (including Beyonce’s red favorite), Vipp trashcans, and Octaevo’s paper vases.
 ??  ??
 ??  ??
 ??  ??

Newspapers in English

Newspapers from Philippines