TV5 ad rev­enues to get boost from ESPN

Business World - - CORPORATE NEWS - — Pa­trizia Paola C. Marcelo

TV5 Net­work, Inc. ex­pects its dig­i­tal con­tent part­ner­ship with ESPN, Inc. to boost ad­ver­tis­ing rev­enues in the sec­ond half.

TV5 Pres­i­dent Vin­cent “Chot” P. Reyes said that since the launch of

ESPN5.com in Jan­uary, ad­ver­tis­ing rev­enues have been com­ing in.

“ESPN5.com we launched this in Jan­uary, it’s barely two months or three months, [but] ad­ver­tis­ing rev­enue is com­ing in. I’d be very hon­est it’s not as big as we want it to be but we’re barely two months in ex­is­tence so that will take time to even grow some more. But we re­ally like the prospect,” Mr. Reyes told re­porters on the side­lines of a TV5 event on Tues­day.

Mr. Reyes is con­fi­dent the web­site will at­tract more ad­ver­tis­ers. “Hope­fully in the sec­ond half. Ga­nun

na­man sa dig­i­tal world, when you get a cer­tain level of views and en­gage­ment and fol­low­ing, then the rev­enues are go­ing to come so we have to build it up first. But we don’t ex­pect it to take too long. I think start­ing the sec­ond half, we will get some scale in our dig­i­tal rev­enues,” he said.

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