TV5 ad revenues to get boost from ESPN
TV5 Network, Inc. expects its digital content partnership with ESPN, Inc. to boost advertising revenues in the second half.
TV5 President Vincent “Chot” P. Reyes said that since the launch of
ESPN5.com in January, advertising revenues have been coming in.
“ESPN5.com we launched this in January, it’s barely two months or three months, [but] advertising revenue is coming in. I’d be very honest it’s not as big as we want it to be but we’re barely two months in existence so that will take time to even grow some more. But we really like the prospect,” Mr. Reyes told reporters on the sidelines of a TV5 event on Tuesday.
Mr. Reyes is confident the website will attract more advertisers. “Hopefully in the second half. Ganun
naman sa digital world, when you get a certain level of views and engagement and following, then the revenues are going to come so we have to build it up first. But we don’t expect it to take too long. I think starting the second half, we will get some scale in our digital revenues,” he said.