Paint­ing of a jeep­ney driver’s love for fam­ily tops Yel­low Pages art tilt

Business World - - ARTS & LEISURE - Nickky Faustine P. de Guz­man

AMIDST talk of jeep­ney strikes, a young Filipino artist cap­tured and im­mor­tal­ized the pop­u­lar mass trans­port on can­vas. But Paul Tal­ad­tad, 24, did not only paint the typ­i­cal body of a sturdy jeep­ney — an ode to a stal­wart of mass trans­port that is in the mid­dle of con­tro­ver­sial dis­cus­sions over its im­pend­ing doom — he hu­man­ized it. He painted a jeep­ney driver’s left hand, adorned with P20 bills be­tween his fin­gers, while his right hand touches the wooden box where the coins are, which also con­tains three pic­tures of chil­dren in their grad­u­a­tion to­gas. Mr. Tal­ad­tad called his paint­ing Jeeploma.

“I was in a pas­sen­ger’s seat in a UP Ikot jeep­ney when I saw it. I was touched and it be­came my in­spi­ra­tion for my paint­ing,” said Mr. Tal­ad­tad, who bagged first prize at the 32nd Vis­ual Arts Com­pe­ti­tion ( VAC) of the Direc­to­ries Philip­pines Corp. (DPC) and the Philip­pine Long Dis­tance Tele­phone Co. (PLDT). The award­ing cer­e­monies were held at the Cul­tural Cen­ter of the Philip­pines.

“Naalala ko, may­roon din pong nag- post on­line, sig­uro five years ago, ng pic­ture na kuha din sa jeep na ’yon. Nag- com­ment ako noon: ‘ Ang gan­dang gaw­ing tula o paint­ing,’” “Mr. Tal­ad­tad said. (I re­mem­ber some­one also posted the same pic­ture on­line about five years ago. I com­mented on the pic­ture: “It is a good sub­ject for poetry or paint­ing.”)

The pho­to­graph he was re­fer­ring to was posted by a cer­tain Justin Li­na­toc in Novem­ber 2012, which the young artist ac­knowl­edges as one of his sources of in­spi­ra­tion.

VAC, now on its 32nd year, holds an an­nual art com­pe­ti­tion for Fine Arts stu­dents from schools all over the coun­try. For this year, the theme of the com­pe­ti­tion, which was held in March, was “Pi­noy Pride.”

“You can­not see jeep­neys any­where but only in the Philip­pines,” added Mr. Tal­ad­tad of his work.

The young artist, who stud­ies at the Ad­ven­tist School in Silang, Cavite, brought home P100,000 for him­self and P40,000 for his school.

The sec­ond prize win­ner comes from Bu­la­can State Uni­ver­sity. Jayvee Va­len­cia painted Ngiti, a pic­ture of a boy with a wide smile. He won P75,000 for him­self while his school got P30,000.

Bag­ging third prize was Ken­neth Leo V. Pam­las who called his art­work Bayani­han sa Bayan ni Juan — a paint­ing of men car­ry­ing a nipa hut. The stu­dent took home P60,000 while his school, Tar­lac State Uni­ver­sity, re­ceived P20,000.

The three win­ning works will be on the cov­ers of PLDT’s Yel­low and White Pages Metro Manila edi­tions for 2018-2019.

The Peo­ple’s Choice Award, the win­ner of which will not be used on the Yel­low and White Pages cov­ers, went to Louis Espinosa’s Kul­tur­ang Dal­isay, a paint­ing of Filipino icons.


Be­fore the In­ter­net and even be­fore the direc­to­ries stored in our cel­lu­lar phones, there was the thick and re­li­able Yel­low Pages which were used to search for phone num­bers. So how rel­e­vant are the Yel­low Pages to­day?

“Yel­low Pages is not only in print, but it is elec­tronic,” Ruben V. Tangco, 32nd VAC project di­rec­tor, pointed out in an in­ter­view with Busi­nessWorld. “The print Yel­low Pages are still very much in use in busi­ness to busi­ness [searches]. It’s still the go-to ref­er­ence for pur­chas­ing de­part­ments for ex­am­ple. But for peo­ple

like you, ginu- Google na lang ( you just Google). But if you look on­line, say for a lo­cal prod­uct, it will still di­rect you to the Yel­low Pages. That’s the func­tion of Yel­low Pages, it will never cease to be rel­e­vant, whether on­line or in print,”

Through­out the decades, the qual­ity of the en­tries has vastly im­proved said Fed­erico Amat, VAC co­or­di­na­tor from 1986 to 2005. “It’s im­mensely im­proved over the years. The en­tries are... clean. Pi­nag-isi­pan ta­laga (They are well thought out). Any­one could have been the win­ner.”

The com­pe­ti­tion used to be dom­i­nated by Metro Manila schools, with Far Eastern Uni­ver­sity bag­ging the first prize for nine con­sec­u­tive years. But lately, pro­vin­cial schools have been mak­ing their mark, too, said Mr. Amat. “Fine Arts is be­com­ing pop­u­lar na­tion­wide,” he noted. The panel of judges for the com­pe­ti­tion in­clude Cul­tural Cen­ter of the Philip­pines (CCP) artis­tic di­rec­tor and vi­cepres­i­dent Chris Mil­lado; 2009 CCP 13 Artist Awardee Don Djerassi Dal­ma­cio; chil­dren’s book il­lus­tra­tor Ruben For­tu­nato de Jesus; 1995 DPC-PLDT VAC grand prize win­ner Wes­ley Valen­zuela; and ad­ver­tis­ing and pub­lish­ing ex­pert Mara­bini S. Wil­liamson. —

PAUL TAL­AD­TAD’s Jeeploma bagged first prize at the 32nd Vis­ual Arts Com­pe­ti­tion of the Direc­to­ries Philip­pines Corp. and PLDT.

JAYVEE VA­LEN­CIA’s Ngiti took sec­ond place.

BAG­GING third prize was Ken­neth Leo V. Pam­las’s work Bayani­han sa Bayan ni Juan.

Newspapers in English

Newspapers from Philippines

© PressReader. All rights reserved.