Hakuhodo en­ters PHL mar­ket via IdeasXMachina (IXM)

Business World - - BULLETINS -

HAKUHODO Inc., Japan’s sec­ond largest ad­ver­tis­ing con­glom­er­ate, an­nounced its ac­qui­si­tion of shares in IdeasXMachina Ad­ver­tis­ing, Inc. (IXM), an ad agency op­er­at­ing in the Philip­pines.

IXM is a young, up-and-comer cre­ative en­gi­neer­ing com­pany with strengths in both above-the-line and cy­ber. It is or­ga­nized around Third Domingo, the com­pany’s founder and CEO, who started his ca­reer as a be­medalled copy­writer and cre­ative di­rec­tor.

Hav­ing won a great num­ber of ad­ver­tis­ing awards in the Philip­pines in the film, de­sign and ef­fec­tive­ness cat­e­gories, the com­pany is well-known in­side and out­side the ad in­dus­try de­spite its young, quirky team. They are the in­ven­tors of the highly talked about HR in­no­va­tion called the “Love Life Ben­e­fit­sTM.”

At the Agency of the Year Awards held by Asia’s premier ad­ver­tis­ing jour­nal, Cam­paign Asia, IXM won In­de­pen­dent Agency of the Year three years in a row and is the reign­ing New Busi­ness De­vel­op­ment Team of The Year.

Mr. Domingo him­self was also se­lected as one of Cam­paign Asia’s “40 Un­der 40” in 2016, grab­bing much at­ten­tion as a young man­ager lead­ing the team at IXM. Four other em­ploy­ees of IXM have been awarded “Women to Watch” and “South­east Asia Young Achiev­ers of The Year.”

With the ad­di­tion of IXM as a new mem­ber, the Hakuhodo Group aims to strengthen its in­te­grated mar­ket­ing ca­pa­bil­i­ties in a Philip­pines mar­ket where con­sis­tent high eco­nomic growth of 6–7% a year is ex­pected, and pro­vide high-qual­ity ser­vices to both Ja­panese and lo­cal clients.

Mr. Domingo com­mented: “I am de­lighted to be a mem­ber of the Hakuhodo Group. Other net­works and big name-brand agen­cies have shown in­ter­est in IXM be­fore. But in Hakuhodo, I found the deter­mined pur­suit of in­ge­nious work and the ground­ed­ness of strat­egy that are im­por­tant to me. I also wit­nessed the gen­uine care that they have for their peo­ple and their hum­ble, re­spect­ful han­dling of client busi­ness. I truly ad­mire Hakuhodo’s view of the con­sumer not as a tar­get only, but as an evolv­ing hu­man per­son with real-life wants and needs. This part­ner­ship will help fur­ther in­crease the value of Hakuhodo’s cre­ative foothold with­out los­ing our cher­ished Filipino ethos. I plan to grow the busi­ness even more in the next two years and be­come the strong­est of­fice in Asia and the Pa­cific in the next five.

The Hakuhodo Group will con­tinue to ex­pand its mar­ket­ing ser­vices net­work across Asia in or­der to pro­vide sei-katsu-sha in­sight-based mar­ket­ing knowl­edge to Ja­panese, lo­cal, and global com­pa­nies in what­ever coun­try they op­er­ate.

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