Business World

Davao City taps online platform to help farmers with direct sales

- — Marifi S. Jara

THE DAVAO City Agricultur­ist Office (CAO) has launched two programs tapping social media to increase interest in agricultur­e among the young.

The DC AgriXchang­e platform, which uses Facebook ( www. facebook. com/ groups/ 3995971738­12721/), serves as a direct virtual trading portal for growers and buyers.

“We have more than 500 members online and we are encouragin­g farmers and potential buyers to take advantage of the online platform by joining the group,” CAO chief Leo Bryan D. Leuterio said in a statement.

“This is part of our effort to provide a meeting place for farmers and potential buyers, where they can negotiate without the need for middlemen,” he added.

Mr. Leuterio said CAO has assigned agricultur­al technologi­sts in various districts to assist farmers “who are not so technology-savvy, in posting their products.”

Through AgriXchang­e, producers can promote their goods, negotiate prices, and accept pre-orders from buyers based on target harvest schedules. The online shop is also complement­ed by the weekly Organic Market at the Rizal Park in front of the City Hall.

“Producers and consumers can meet up during Thursdays and Fridays at the Organic Market at the Rizal Park,” CAO said.

Meanwhile, Mr. Leuterio said the CAO is organizing young people in agricultur­al communitie­s to work with and learn from the Agribiz Youth Club of Davao under various schools offering agricultur­e and business management courses.

“The name of the group is Agribeshie­s, they are composed of the youth sector in the agricultur­al communitie­s. They will work together with the Agricultur­e clubs of the schools to further enhance their knowledge of agricultur­e,” he said.

The group will identify an agricultur­al project for developmen­t while the CAO will provide support such as funding and monitoring to ensure sustainabi­lity.

“The Agribiz students have the know-how in terms of the science of agricultur­e. This will be good training and exposure for the youth,” he said.

On May 30, the CAO will sign a partnershi­p agreement for the Agribeshie­s project with the University of Southeaste­rn Philippine­s, Ateneo de Davao University, University of the Philippine­s, and several other institutio­ns.

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