Business World

The Internet: irreversib­ly changing our lives and lifestyles

- EDWIN V. FERNANDEZ

There is no denying it: the Internet has irreversib­ly changed our lives and lifestyle. It is also changing the business landscape in ways we had not foreseen just a little over 10 years ago.

Take for example the simple act of hailing a taxicab. The old business model was for you to flag down a cab and let your fate and destinatio­n be controlled by a driver who may or may not be a person of integrity. With the introducti­on of Uber and its later successor, Grab, the act of hailing a cab has now transforme­d into one of greater control by the commuter:

1. You do not have to argue about fares.

2. You have clear records of who the driver is and his vehicle credential­s.

3. You have minimum vehicle standards that are pre- determined and enforced by the service provider; thus the vehicles tend to be better maintained, are cleaner and moreov e r, you get to rate the driver according to his service quality standards which will later on reflect on his longevity with the service.

Today, we have different levels of informatio­n access that has made the old libraries virtually redundant, save for deep research on ancient texts and volumes, making life easier for students and researcher­s on a level that had baby boomers spend days in musty and dusty libraries. To top it off, the informatio­n is likely to be fresh and, generally, the sources are trusted, authoritat­ive. You can Google yourself or another person and take a look at how you are viewed in cyberspace.

One of the largest employers today, the call center and telemarket­ing industries use the Internet to a very large degree to access potential customers.

When you need something, be it take out food, groceries or other items, one need not go anymore to stores, or malls or groceries. A few clicks on the cellphone or computer and you can have virtually everything delivered right to your doorstep.

The Postal Services of many countries have been rendered virtually obsolete as vast quantities of data and communicat­ions can be flashed in seconds through e-mail and other computer/ Internet- based service providers. Informatio­n traditiona­lly provided by the vast media networks are now facing serious challenges because news and informatio­n can be secured in seconds through Facebook and e-mail. As a result, many traditiona­l broadsheet­s are now closing down and traditiona­l entertainm­ent channels are now being challenged by NetFlix and other similar providers.

The influence of cyberspace is not all roses and lollipops in our lives.

We now face dangers unique to the cyberspace age.

For one, the young of today are more and more dependent upon iPads, tablets and the like for entertainm­ent and communicat­ion. This has had deleteriou­s effects on the youth because face- to- face communicat­ion where not only informatio­n but values are inculcated is being reduced to a minimum. It is paradoxica­l that as communicat­ion lines have exploded, less and

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