Business World

Power Mac Center app arcade tournament A.R.cadium back to challenge mobile gamers

- Michael Angelo S. Murillo

TAKING cue from its push to showcase the capabiliti­es and features of the iOS operating system while at the same enhancing the mobile gaming scene in the country, Power Mac Center is bringing back its first-of-its-kind app arcade tournament, Arcadium.

Now on its fifth staging, the latest edition of the event highlights the augmented reality-readiness of Apple devices through various games featured in the tournament happening throughout the month of June.

Augmented reality is loosely defined as a technology which superimpos­es computer-generated images on a user’s view of the real world, thus giving a sense of virtual reality.

“A.R.cadium,” slightly modified to highlight augmented reality, kicks off this weekend in various Power Mac Center stores in the metro.

Anyone can join and play and just has to register at the participat­ing stores.

At A. R. cadium participan­ts will have their skills and smarts tested in games such as Stack AR, Kings of Pool, Smash Tanks and The Machines AR, which is a Defense of the Ancients (DOTA)

like game requiring strategy and skills.

Gamers will be provided with Apple devices during the games. They can play any or all of the featured games with their scores tallied.

The highest scorers per game at the end of the tournament period will receive P20,000 worth of Power Mac Center gift checks each.

“This is the first year that we will be featuring augmented reality. Since AR was introduced to Apple devices, we thought of apps that are available at the App Store that are challengin­g and engaging for users and at the same that can feature the AR-readiness of the Apple devices, which is why we came up with A.R.cadium,” said AG Constatino, Power Mac Center marketing manager, in an interview with BusinessWo­rld during the event launch on Tuesday.

“The thing about AR is it blends in with the environmen­t that you are in. Like in this case the tournament happens inside the stores. And you will be able to bring your friends and families to play and win great prizes,” added Mr. Constantin­o, who also shared that Arcadium events have been well received since its first edition in 2011 and something they hope to continue doing.

A.R.cadium game days are as follows: For The Machines AR and Smash Tanks — SM Megamall and SM Aura Premier (June 9- 10), Greenbelt 3 and Power Plant Mall (June 16-17), The Annex at SM North EDSA and TriNoma (June 23-24), and Festival Mall and SM Mall of Asia (June 30 to July 1); and for Kings of Pool and Stack AR — Robinsons Magnolia, The Podium and SM City East Ortigas (June 9-10), Cash & Carry, Circuit Makati and Glorietta 5 (June 16-17), Ayala Malls Cloverleaf, Ayala Malls Vertis North, SM City Fairview and SM City Marikina ( June 23-24), and SM City BF and SM South Mall (June 30-July 1). —

 ??  ?? SMASH TANKS is one of the games featured at Power Mac Center’s app arcade tournament Arcadium.
SMASH TANKS is one of the games featured at Power Mac Center’s app arcade tournament Arcadium.

Newspapers in English

Newspapers from Philippines