Business World

The neck lasso made it into mainstream fashion in the 1980s, when it was coveted by Rockabilly and New Wave bands. It has continued to pop up on eccentric celebritie­s ever since, from Billy Murray to Johnny Depp, Ed Ruscha to Bruno Mars, and, of course, M

- AN OUTFIT by Balmain — which incudes a $500 bolo tie — shown during men’s Fashion Week for the Spring/Summer 2018 collection in Paris on June 24, 2017 (above). A NEW brand called CalinY encourages men to wear bolos with T-shirts. It sells its interchang­ea

The word “bolo” is derived from boleadora, an Argentine lariat, or rope used to lasso, although the neckwear’s actual origin is a mystery. One fella, Victor Cedarstaff, claims he is the creator: Back in the late 1940s, his hat flew course, Macklemore. And like the resurgence in ugly sneakers and all things archival, that brings us to today.

“This summer, we definitely have seen a lot of grooms purchase these for their groomsmen and/or themselves for their big day,” says Hayley Faw, co-founder of the jewelry brand Apse Adorn. It’s been making bolos for about two years now. “We even designed seven custom bolos for one groom, who wanted each of his groomsmen to sport a different pendant style.” As to their appeal, Faw thinks men in particular are getting more adventurou­s with their style. “Bolos are a really simple — and meaningful — way to test the ‘accessory waters’ without going into full blown jewelry,” she tells Bloomberg. Designer Gogo Ferguson, who cast an alligator-claw tie bolo has seen this trend before. “Bolos seem to come and go like the tide,” she says, “but I have held that they are a unique twist to an otherwise-boring tuxedo!”

Evan Ratner, an investment analyst, and Vinnie Buehler, an associate at a law firm, launched CalinY this summer. The brand uses interchang­eable pieces so guys can match their bolo with their outfit. They call it the “Urbolo.” And yes, booze was involved.

“I am in my early 30s, and don’t feel I can pull off the Southwest look on a daily basis, so we created a bolo with an urban edge,” says Buehler. He recounts how the idea came together last summer over drinks at Manhattan’s Union Square, when he was listening to his friend, (now business partner) vent his frustratio­n on the lack of neckwear options for men.

“We’ve noticed that people enjoy wearing them around their neck for more formal occasions,” adds Ratner, “but friends also have enjoyed loosening them up and wearing them with a tee.” Breaking the chains of the necktie monopoly, one bolo at a time. — Cator Sparks, Bloomberg

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