Nissan posts record sales in 18 years

NISSAN Philippines, Inc. said it had registered in August the largest monthly sales in 18 years, despite unfavorable market conditions slowing down the auto industry’s sales.

In a statement on Wednesday, the company said sales during the month hit 4,500 units, a 104% increase from the same month last year while exceeding July’s 2,869 record.

August marked the highest monthly sales for the brand in the Philippines since 2000, placing it third in the local vehicle market.

“The strong sales performance is the result of a diligent focus on customer service and a strategic product portfolio that meets the requirements of the Filipinos,” Nissan Philippines quoted its Managing Director Ramesh Narasimhan as saying.

Nissan said it ranked second place in the J.D Power 2018 Customer Service Index. It also said it was expanding its dealer network with over five new showrooms opening before the year ends.

“The positive reception of the new Nissan Terra is testament to this. We remain committed to exceeding expectations of our customers and the market,” it said.

Driving the growth in August is the Nissan Navara, which accounted for 21% of the brand’s monthly sales and 38% of sales in the country.

“The Navara’s strong sales has made it the best-selling pickup for the month of August,” Nissan said.

Nissan Philippines, is the sole national sales firm of the Nissan brand in the country.

Nissan Philippines’ report comes a day after Hyundai Asia Resources, Inc. (HARI) reported its sales for August. —