Discovery Kids launches app in the Philippines

MOBILE SUBSCRIPTION service for kids Discovery Kids, in partnership with PLDT Inc. and Smart Communications, Inc., launched the Discovery Kids app in the Philippines.

Discovery Kids Digital President and General Manager Jay Trinidad said the goal of the app is “to make the parents’ life a little bit easier,” help “parents to not worry when they give it (the phone) to the children” and to give children “good fun.”

Mr. Trinidad added that the app is suggested for children aged four to seven years old.

The app is equipped with over a thousand child-friendly activities such as games, cartoons, books, instructional and educational videos.

It also has a feature allowing guardians to adjust the language and customize the content for the children using the app.

According to Mr. Trinidad, the app took a year to develop. Their team tested the app first among children and parents for feedback.

“The first iteration only had video, but when we gave it to the children they wanted to touch and play with it so then, we added games. Then, we gave it to the parents and they said they wanted books.” Mr. Trinidad told BusinessWorld shortly after launch on Aug. 18 at Manila House Private Club at BGC in Taguig city.

“Our children have so much potential globally. There is a big priority on education for our children and we want to make something that is good for the kids and that parents feel good about,” he said. The Discovery Kids app is available for download at app stores. It offers a free 30-day trial with a subscription rate of P129 per month after the trial period. Hastings Holdings, Inc., a unit of PLDT Beneficial Trust Fund subsidiary MediaQuest Holdings, Inc., has a majority stake in BusinessWorld through the Philippine Star Group, which it controls. —