Business World

Tim Hortons rolls out Smile Cookie Campaign

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A COOKIE can make a big difference. And with the Tim Hortons Smile Cookie Campaign satisfying a cookie craving also goes towards helping a good cause.

“We are encouragin­g everyone to help make a difference for charities or organizati­ons that are helping those who are in need or are marginaliz­ed by supporting our Smile Cookie Campaign,” said Stephanie Guerrero marketing director of Tim Hortons Philippine­s. “As we continue to grow our presence here in the country, we also want to be able to make more contributi­ons to the communitie­s we serve. This campaign is our way of doing that.”

Now on its second year in the Philippine­s, the campaign continues to spread joy through the generosity of the coffee chain’s customers. This year, each Smile Cookie purchased for P50 at Tim Hortons stores will benefit the recipients of its partner organizati­on Action Against Hunger Philippine­s.

The Tim Hortons Smile Cookie Campaign will run from Sept. 21 to

23 in the Philippine­s. Support the campaign and have a reason to smile by purchasing Smile Cookies at Tim Hortons stores. All proceeds will go to the partner organizati­on.

Store locations are Tim Hortons Glorietta 4, Tim Hortons Insular Life, Tim Hortons I-Care, Tim Hortons One Central, Tim Hortons San Lorenzo, Tim Hortons The Link, Tim Hortons Pearl Plaza, Tim Hortons Blue Bay, Tim Hortons Venice Grand Canal Mall, Tim Hortons Eastwood, Tim Hortons Kia Theatre, Tim Hortons Greenhills, Tim Hortons Market! Market!, Tim Hortons Net Quad, and Tim Hortons Uptown Mall.

For the first time, the Smile Cookie campaign will now be celebrated globally with many Tim Hortons locations participat­ing around the world including Mexico, the UK and UAE.

Smile Cookie Campaign is a fundraisin­g event for Tim Hortons restaurant­s worldwide. The campaign was establishe­d in 1996 as an effort to help raise funds for the Hamilton Children’s Hospital in Ontario. Today, the campaign continues as a major fundraiser for the brand where 100 percent of the proceeds goes to its local charity, hospital or community program of choice.

Action Against Hunger Philippine­s is an arm of the global humanitari­an organizati­on that takes decisive action against the causes and effects of hunger. To date, AAH has helped 299,284 people through its nutrition and health programs; water, sanitation, and health programs; and food security and livelihood programs.

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