Smart of­fers roam­ing prod­ucts at this week­end’s Travel Sale Fair

Business World - - Arts & Leisure -

IN A bid to change how Filipino trav­el­ers view roam­ing, Smart Com­mu­ni­ca­tions has part­nered with the Travel Sale Fair — which runs from Oct. 12 to 14 at the World Trade Cen­ter in Pasay City — to pro­mote their new travel prod­ucts and pack­ages.

“We felt we wanted to take our travel prod­ucts to the next level and im­prov­ing our user ex­pe­ri­ence,” Ka­t­rina Lu­naA­be­larde, FVP and group head of international roam­ing & car­rier busi­ness for PLDT and Smart, told re­porters shortly af­ter a press con­fer­ence on Oct. 8 at Sen­tro 1771 restau­rant in Makati City.

“When you say ‘roam­ing’ it’s associated with so many neg­a­tive things — it’s ex­pen­sive, it’s not seam­less — and we wanted to change that,” she ex­plained.

Dur­ing the three-day fair, Ms. Lu­naA­be­larde said they will be of­fer­ing their data roam­ing prod­ucts for half-off their orig­i­nal prices so trav­el­ers “can en­joy a more con­ve­nient and worry-free get­aways in over 153 destinations,” she said in a re­lease.

The of­fer in­cludes half-off for its Gi­gaRoam which of­fers 1GB data roam­ing valid for five days (reg­u­lar price: P999) and the Roam Lite which of­fers web surf­ing and so­cial me­dia apps ac­cess valid for 24 hours (reg­u­lar price: as low as P150).

Smart also of­fers data packs for se­lect so­cial me­dia and mes­sag­ing apps start­ing at P150, valid for 24 hours. These data packs, she said, are tar­geted more to­wards pre­paid sub­scribers which she says is a grow­ing mar­ket for the tele­com’s roam­ing prod­ucts.

Trav­el­ers who at­tend the fair can pre­book the pack­ages for fu­ture trips and the ser­vice is avail­able in 153 coun­tries.

“Un­like post­paid sub­scribers who want to see the bill af­ter­wards, pre­paid sub­scribers like to plan ahead and only sub­scribe to what they need,” she said be­fore not­ing that many pre­paid sub­scribers are mil­len­ni­als who love trav­el­ling on a bud­get.

And in the spirit of trans­parency and “giv­ing back the con­trol” to sub­scribers, Smart launched the Smart Data Roam­ing Man­ager por­tal that fea­tures all avail­able data roam­ing prod­ucts as well as keeps track of data roam­ing us­age while on the go.

“This way, they know, in real-time, how much data they’ve con­sumed,” she said.

The Smart Travel Sale Fair runs from Oct. 12 to 14 at the World Trade Cen­ter in Pasay City.

Hast­ings Hold­ings, Inc., a unit of PLDT Ben­e­fi­cial Trust Fund sub­sidiary Me­di­aQuest Hold­ings, Inc., has a stake in Busi­ness­World through the Philip­pine Star Group, which it con­trols. —

Newspapers in English

Newspapers from Philippines

© PressReader. All rights reserved.