Bo’s Cof­fee re­turns home to Cebu for 1st Trib­ute Store

Business World - - The Nation -

TWENTY-THREE years af­ter it pi­o­neered the cof­fee shop cul­ture in Cebu, Bo’s Cof­fee opens its first “Trib­ute Store” in its home-ground on Fri­day, Dec. 7. The 300 squareme­ter Trib­ute Store, lo­cated at the Cebu pro­vin­cial capi­tol site along Os­meña Boule­vard, is the com­pany’s way of rec­og­niz­ing Philip­pine cof­fee and the brand’s hum­ble be­gin­nings in Cebu in 1996. The store will also in­tro­duce the con­cept of an “ex­pe­ri­ence bar or slow cof­fee bar,” where cus­tomers can lounge and en­joy cof­fee-mak­ing or tea-mix­ing us­ing blends sourced from all over the coun­try. Bo’s Cof­fee founder and Chief Ex­ec­u­tive Of­fi­cer Steve D. Ben­itez said the Cebu Trib­ute Store would be the first of sim­i­lar shops that are be­ing planned in other parts of Cebu, the Philip­pines, and even­tu­ally abroad. “Our ver­sion of a per­fect blend is not only the sen­su­ous and aroma of Philip­pine cof­fee, but also the over­all pre­sen­ta­tion of Philip­pine cul­ture — its indige­nous and nearly for­got­ten prod­ucts, Filipino mu­sic and artistry, and even Philip­pine-grown tea,” said Mr. Ben­itez. Bo’s Cof­fee has been sup­port­ing and pro­mot­ing lo­cally-made prod­ucts, par­tic­u­larly those made by so­cial en­ter­prises, by show­cas­ing their goods in its over 100 stores na­tion­wide and one in Qatar. “Our job is to pop­u­lar­ize Philip­pine cof­fee, and other Philip­pine-made prod­ucts… We want to show­case the best of Philip­pine artistry and tal­ent in the most am­bi­tious pro­ject we ever had. The Trib­ute Store will be com­mem­o­ra­tion and state­ment of the brand’s prom­ise that this homegrown brand will con­tinue to pave em­pow­er­ment to the com­mu­ni­ties we serve,” Mr. Ben­itez said. —

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