Toby’s Sports opens flag­ship store in BGC

Business World - - World Sports -

TOBY’S SPORTS has opened a new, in­no­va­tive flag­ship store that highlights its long-stand­ing com­mit­ment to el­e­vat­ing its re­tail ex­pe­ri­ence to world-class stan­dards.

Toby’s Sports held a spe­cial pre­view party of the new flag­ship store sit­u­ated in the heart of the bustling Bonifacio Global City (BGC) last Nov. 28. The event, called “Pin­na­cle of Sports,” gath­ered celebri­ties, ath­letes, sports en­thu­si­asts, and mem­bers of the me­dia who had a first look at the new flag­ship store.

The 1,000 sqm, two-storey space houses a pre­mium as­sort­ment of footwear, sports ap­parel and equip­ment from the world’s best brands. Ac­cord­ing to Toby Clau­dio, Pres­i­dent of Toby’s Sports, “we wanted to cre­ate an iconic store, a pin­na­cle shop­ping ex­pe­ri­ence in the heart of Metro Manila.” To achieve that, the store uti­lizes cut­ting-edge tech­nol­ogy, such as stun­ning LED dis­plays tow­er­ing over 5th Av­enue and mul­ti­ple in­ter­ac­tive touch screens that uses RFID tech­nol­ogy to show in­for­ma­tion on its lat­est prod­ucts. It also fea­tures var­i­ous zones that cre­ate an ex­pe­ri­en­tial shop­ping ex­pe­ri­ence:

PLAYZone. The flag­ship store fea­tures an in­ter­ac­tive PLAYZone to host events and sports clin­ics on a reg­u­lar ba­sis. It also dou­bles as a bas­ket­ball court, which uti­lizes a pro­fes­sion­al­grade bas­ket­ball shoot­ing ma­chine, where peo­ple can hone their shoot­ing skills. Prizes will be given out reg­u­larly to top scor­ers in the Toby’s Shooout game.

LAUNCHZone. As its names sug­gests, the LAUNCHZone will host prod­uct launches that fea­ture the lat­est in­no­va­tions from the top sports brands. Toby’s Sports also plans to use this area for cu­rated in­stal­la­tions, spe­cial VIP events and ath­lete ap­pear­ances.

Toby’s Cus­tom Lab. The Toby’s Cus­tom Lab, lo­cated on the 2nd level, of­fers ap­parel cus­tomiza­tion ser­vices. With the ca­pa­bil­ity to cre­ate full cus­tom uni­forms and jer­seys, it will in­clude ex­press cus­tomiza­tion via sub­li­ma­tion, mak­ing a more per­son­al­ized cus­tomer ex­pe­ri­ence.

Run Sig­na­ture Anal­y­sis. The flag­ship store of­fers Run Sig­na­ture gait and run­ning form anal­y­sis, from Brooks. It is a rad­i­cal new ap­proach to gait anal­y­sis that takes an in-depth look at the body’s nat­u­ral run­ning char­ac­ter­is­tics so that the store per­son­nel can of­fer the ideal shoes to ev­ery cus­tomer.

THE TWO-STOREY Toby’s Sports BGC flag­ship store is touted as its big­gest and most in­no­va­tive store yet.

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