Business World

For people who make things happen

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There’s nothing quite like the feeling of clutching a good old pen, an instrument so under-appreciate­d yet so potent that it makes things possible. From everyday situations to special occasions, this writing tool is far from being only handy: it endows its bearer with a great sense of control, the power to create, influence, inspire, change. People born in the year of the pig in Chinese zodiac (1935, 1947, 1959, 1971, 1983, 1995, 2007) are people who make things happen. They possess fine aesthetic sensibilit­ies and intelligen­ce. They are also honest, loyal, good-tempered and gentle. All these characteri­stics enable them to take full control of their lives, using nuanced, pragmatic approaches. In honor of the people born in the years of the pig, and their commendabl­e traits, Cross, the iconic maker of fine handwritin­g instrument­s, has crafted a strikingly marvelous pen: The 2019 Cross Townsend Zodiac Special Edition. This pen, based on the iconic Cross Townsend silhouette, makes a lovely gift: an instrument that makes things possible for people who make things happen. Fashioned from the finest of materials, the unique Cross creation features a deep-etched pig engraving with 23-karat gold-plated inlays and appointmen­ts and a stunning, rich lacquer finish. Adding to its allure is its crown of red Swarovski® crystal. The pen has a solid 18-karat gold nib and a click-off cap and contains a specially formulated ink that flows flawlessly and dries quickly. It is also a joy to hold, with its light weight of 35 grams, length of 5.9 inches and thinness of 0.43 inch. The 2019 Cross Townsend Zodiac Special Edition is now available in Rustan’s stores and select Scribe stores nationwide. For more informatio­n, visit www.newtrends. ph/cross and www.facebook.com/ crossphili­ppines.

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