ABS-CBN, GMA claim top ratings in 2018

RIVAL networks ABS-CBN Corp. and GMA Network, Inc. both claimed the top spot in television ratings in 2018, using different audience measurement reports.

Citing Kantar Media, which measured ratings from 2,610 urban and rural homes, ABS-CBN said it trumped all networks in 2018 with an average audience share of 45%, excluding data during the Holy Week.

In a statement, the Lopez-led company said it dominated the Metro Manila and Mega Manila markets where it gained an average audience share of 42% and 36% respectively.

Across islands, ABS-CBN said it also won over the households in Total Luzon with an average audience share of 40%, Total Visayas at 53% and Total Mindanao at 52%.

But challenging ABS-CBN’s claims is GMA, which said its total day people audience share for the whole year reached 40.8% in the National Urban Television Audience Measurement (NUTAM), using data from Nielsen TV Audience Measurement. —