‘Greek Freak’ inspires new STR8 fragrances
POPULAR European men’s fragrance line STR8 is now available in the country and is encouraging young men to “Go for Great” much like their brand ambassador National Basketball Association superstar Giannis Antetokounmpo of the Milwaukee Bucks.
Exclusively available at Watsons Retail Chain and The SM Stores, the new STR8 Fragrance Collection takes cue from the journey of the “Greek Freak,” who confidently and passionately rose from the amateur ranks in Greece to become one of the best all-around players right now in the NBA.
It is the same confidence that the people behind the STR8 Brand — the Sarantis Group and iface Inc. — want young men to exude in life, enhanced by every spray of the perfume collection.
Under the Antetokounmpo line are the “Rise” and “Ahead scents, which the player hails as representative of who he is on and off the court.
STR8 belongs to Sarantis Group portfolio of own brands. The Group is one of the leading fast-moving consumer goods company in Europe and has a very strong international presence, operating subsidiaries in 12 European countries through an extensive distribution network and exporting to more than 40 countries worldwide.
The Philippines is the first market in the world to launch the New STR8 Fragrance Collection under Mr. Antetokounmpo’s signature. —