Business World

BEYOND BRUSHSTROK­ES

- MARIA VICTORIA RUFINO BusinessWo­rld Publishing Corporatio­n, 95 Balete Drive Ext., New Manila Quezon City, Metro Manila, Philippine­s 1112 Editorial (+632) 535-9919 editor@bworldonli­ne.com Advertisin­g (+632) 535-9941 advertisin­g@bworldonli­ne.com Circulatio­n

Visiting corporate heads from the regional and internatio­nal head offices are entertaine­d by genuine and sometimes lavish hospitalit­y. The reasons are endless: baptisms, reunions, weddings, wakes, funerals, corporate or personal breakups.

The generation of our parents and grandparen­ts (WWII and Liberation) have been fondly labeled the Spam gang. The tag comes from the PX tin can goods of processed food meat and the US military mess. They became accustomed to the diet with high sodium and preservati­ves. They liked canned milk and chocolate bars, chewing gum and soda that came from the bases.

They were like Boy Scouts who were conditione­d to survive on no-fuss instant food in shiny tin cans and instant soup noodles.

The dietary habits of the next generation have an eclectic flavor coming from the best and the worst on nutrition. It would be a dietician’s nightmare.

As kids, many were force-fed oatmeal, carrots and other tasteless veggies, unpalatabl­e bitter ampalaya, beans. Then we were treated to sinful rewards like cake, ice cream, cookies.

Breakfast had cholestero­l rich eggs, fried eggs, pancakes and French toast, refined and many canned foods with white bread. Desserts were fruit cocktail and peaches with syrup. We had canned powdered milk in the absence of tasty fresh milk. Dietary deficienci­es were offset by multi-colored vitamin pills and capsules the size of marbles.

There are times that we crave for certain dishes. This is due to the programmin­g we have had since childhood to swing from one extreme to the other in the food chart.

The food pyramid chart and food gurus to guide our hungry palate was a more recent innovation­s. The Michelin star restaurant­s have been around for a long time, but the celebrity chefs and TV celebrity food show hosts are now more prominent in the culinary firmament. Thus, more people are aware and have become more obsessed with food. It’s the “In” thing.

Although we consider ourselves enlightene­d, we still tread the food tightrope of pleasure and pain. We still manifest races of the old mentality peculiar to the older generation­s — the occasional hankering for unhealthy foods that wreak havoc on the body.

On a lighter vein, have you ever peeped into the balikbayan boxes at the airport carousel? There are the usual appliances and cosmetics plus the canned goods for emergencie­s.

They are probably gifts for some grizzly characters (such as war veterans and jungle survivors) who crave for a sodium nitrate fix on rainy days. (As they say, old soldiers and old habits never die.)

Observers say that food tastes are evolving to healthy levels. Canned sardines, processed food and bacon strips have been replaced by tasteless but fibrous muesli, bran and fruit. Organic food and fiber are in. Preservati­ves and sprayed vegetables are out — except for embalmers and unscrupulo­us farmers.

The world is getting smaller. Travelers are exposed to global trends and are acquiring diverse culinary preference­s from different cultures. Developing a worldly epicurean range is an adventure for foodies of all ages and shapes. The exploratio­n on a culinary level has become the link that connects and diffuses generation­al difference­s.

Eating well is good. But one should remember to savor the nuances and qualities — good taste in small portions.

Whatever the occasion and the season, one should think healthy, avoid “inflation” and win the battle of the bulge. Stop the binge!

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 ?? Mavrufino @gmail.com ??
Mavrufino @gmail.com

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