Business World

Women of style and substance

- Joseph L. Garcia

THE LIFE of actress Audrey Hepburn wasn’t as perfect as her movies would suggest. Growing up as the daughter of a divorced and impoverish­ed Dutch noble, Ms. Hepburn lived through the ravages of the Second World War, facing a fate of near-starvation during the Dutch famine of 1944. During the latter part of her life and her career as a successful actress, Ms. Hepburn joined UNICEF (the United Nations Internatio­nal Children’s Emergency Fund) in the 1980s as a Goodwill Ambassador. According to the UNICEF website, Ms. Hepburn had said on her appointmen­t, “I can testify to what UNICEF means to children, because I was among those who received food and medical relief right after World War II. She continues, “I have a long-lasting gratitude and trust for what UNICEF does.” She was also known to have said, “There is a moral obligation that those who have should give to those who don’t.”

Two Filipina celebritie­s have been tasked by UNICEF to continue these good works via their appointmen­t as UNICEF National Goodwill Ambassador­s. Media personalit­y and entreprene­ur Daphne Oseña Paez and actress Anne Curtis have been elevated to the position, but have both been involved with UNICEF since at least 2010. Both women will join singer Gary Valenciano, also a UNICEF Natonal Goodwill Ambassador, since 1998. Worldwide, they will also join the likes of David Beckham, Shakira, and Priyanka Chopra.

Lotta Sylwander, UNICEF Philippine­s Representa­tive, said on Feb. 7 in a press conference at Novotel in Quezon City that, “They have really shown the passion and interest, and they have contribute­d a lot over these last years.”

UNICEF in the Philippine­s was establishe­d in 1948, while UNICEF was founded in 1946.

Ms. Sylwander outlined the profile of a potential Goodwill Ambassador: “They are usually eminent, well-known personalit­ies, and who have an interest, willingnes­s and passion to work for children, [and] to use their celebrity power and charisma.”

Ms. Oseña Paez and Ms. Curtis have both served as Special Advocate and Celebrity Advocate for Children. Ms. Oseña Paez began her work for UNICEF in 2010, with a focus on breastfeed­ing, and maternal health and mortality; among other causes. One of her flagship projects is Auction for Action, an art auction that raises funds for the organizati­on. In addition to that, she has also made visits to several areas in the Philippine­s to meet the children and mothers supported by her causes. In an interview with

BusinessWo­rld, she said that she has since expanded her scope to child protection, namely, violence against children, and children in conflict with the law. A timely appointmen­t, considerin­g the actions of the House of Representa­tives to lower the criminal age of liability first to nine, and then to 12, after much outcry.

Meanwhile, Ms. Curtis has been a donor in her individual interests since 2009. In her work with UNICEF since 2014, she has been supporting the organizati­on’s First 1000 Days program that focuses on nutrition and early brain developmen­t for children. She has also visited crisis areas such as Leyte after the destructio­n wrought by Typhoon Haiyan.

Ms. Oseña Paez said of her involvemen­t with UNICEF, “It sounds kind of cheesy, but I’ve always wanted to make a difference. In everything I did — even before I joined the media. I think one of the biggest investment­s anyone can make is through children. It’s the foundation of any society.”

Ms. Curtis, for her part, said, “It’s just innate. I think, for any adult, or for any human being, if you see a young child fall, your initial reaction is to help that child.

“It’s just that with UNICEF, there are bigger issues to deal with.”

While it has been fashionabl­e in recent years to be charitable — thanks in large part to glamorous humanitari­ans like the late Diana, Princess of Wales, and actress Angelina Jolie — there is still surprise in the grit that wears away the glamor. Sure, society women devote a measure of their time to a few causes and such, due perhaps to a sense of noblesse oblige, but it takes a certain kind of person to actually mess around in the heat and the dirt in the places where UNICEF’s aid is most needed.

“There’s a lot of informatio­n now that you can read about, but I think one of the best ways to learn about issues is to go on the field,” said former reporter Ms. Oseña Paez.

These women have style, certainly, but in the sense of purpose in their work for UNICEF, there is substance to be found, surely. Speaking about style and substance — and kindness, now that we’re here, Ms. Curtis says, “You shouldn’t have to associate it with having beauty from within. That’s our responsibi­lity as human beings: you really want to care about other people.”

Ms. Oseña Paez, meanwhile, said, “Beauty is not our currency. Beauty is fading; it doesn’t last. External beauty can easily be attained if you have the money and the time to invest. True beauty is in your heart: it’s intangible, and it starts with good thoughts, good values, and your language.”

To contact UNICEF for donor concerns and the like, visit the website at www.unicef.org/

philippine­s/, or call 758-1000. —

 ??  ?? ANNE CURTIS reads to children as part of her work with UNICEF.
ANNE CURTIS reads to children as part of her work with UNICEF.
 ?? UNICEF FLICKR PAGE ?? DAPHNE OSEÑA PAEZ talks to a mother in a temporary shelter after Ondoy in 2010.
UNICEF FLICKR PAGE DAPHNE OSEÑA PAEZ talks to a mother in a temporary shelter after Ondoy in 2010.

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