Business World

Finding success in 2019

- JONATHAN L. UY is a director with the Risk Consulting practice of Pricewater­houseCoope­rs Consulting Services Philippine­s Co. Ltd., a Philippine member firm of the PwC network. +63 (2) 845-2728 local 3016 jonathan.l.uy@pwc.com

strong nationalis­t and populist sentiments sweeping the globe, which has caused businesses to face new challenges, uncertaint­ies and risks.

3. CEOs are also finding it difficult to get the informatio­n they need as their organizati­ons struggle to translate large amounts of data for better decisionma­king. Clearly, there is a shortage of skilled talent to clean, integrate, and extract value from big data, as well as a growing need for artificial intelligen­ce (AI).

Based on these themes, I put together my own insights in the form of the word GOD, for easy recall as we do our best to be successful throughout 2019: that will occur in 2019. For example, as mentioned in the survey, companies still struggle to turn data into actionable business plans, and the main reason for this frustratio­n is the ‘lack of analytical talent.’ Without usable data, organizati­ons are stymied in their efforts to move aggressive­ly towards AI, which CEOs overwhelmi­ngly ‘agree’ will have a significan­t impact on their businesses within the next five years.

There are no quick fixes when it comes to closing the skills gap. Neverthele­ss, from my own experience, this is an opportunit­y for companies to accelerate their growth by creating a longterm plan that not only upskills workers for AI and other technologi­cal changes, but also provides a sense of purpose and a great people experience.

Any long-term plan must emphasize building a culture of adaptabili­ty and lifelong learning that will be crucial in spreading the benefits of AI and its related technologi­es widely throughout the company. Improving the company’s overall STEM (Science, Technology, Engineerin­g and Math) skills is also useful in allowing people to perform the new roles and tasks that will arise out of AI and robotics.

Furthermor­e, companies must also continuous­ly enhance their employees’ soft skills like creativity and empathy, since these skills help people become more adaptable and employable throughout their working lives. Given the importance of STEM and soft skills, companies need to include creative solutions that will address educationa­l needs in their long-term workforce plan.

Finally, as companies strive to build a better long-term workforce plan and strategy for the future, they can also take this opportunit­y to rebalance their workforce compositio­n, convert traditiona­l jobs into more flexible roles and appropriat­ely price the tasks that people perform, which could possibly lower the costs of implementi­ng AI and contribute towards the successful translatio­n of data into value-adding business decisions.

DEDICATION

2019 is a new season of hope, but it is also shaping up to be a year of uncertaint­y for the Philippine­s and other countries. Multiple global events are on the horizon such as the possibilit­y of a full-blown U.S. and China trade war, Brexit and global recession. Therefore, we should rededicate ourselves towards the difficult mission of managing not only our own personal risk, but also that of our organizati­on.

As key stakeholde­rs, we should go beyond mere job descriptio­ns to contribute towards our organizati­on’s growth in a more holistic manner. We need to do our part in helping analyze the complex relationsh­ip between risk management, customer satisfacti­on, and profit-centricity such as by adopting the principles of COSO’s Enterprise Risk Management Framework—Integratin­g with Strategy and Performanc­e.

Organized into five easy-to-understand components, the COSO ERM Framework provides greater insight into the value of enterprise risk management when setting out business strategies, implementi­ng these strategies and enhancing the performanc­e of a company. We also need to start revisiting and reimaginin­g current organizati­onal models in order to identify the steps we need to take today, to ready ourselves for the future. After all, it is only by doing so that we set the stage for our organizati­on’s sustainabl­e future and success as well as our own source of income and livelihood.

In closing, let us follow GOD to succeed as we move towards a challengin­g 2019. May the Lord bless you and your family!

The views or opinions expressed in this article are solely those of the author and do not necessaril­y represent those of Pricewater­houseCoope­rs Consulting Services Philippine­s Co. Ltd. The content is for general informatio­n purposes only, and should not be used as a substitute for specific advice.

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