Acer Philippines targets 10% sales volume growth this year

ACER Philippines, Inc. targets sales volume to grow 10% from last year, slower than the previous year amid the absence of big government projects to supply schools with gadgets.

“We are projecting maybe 10% growth,” Acer Philippines Sales and Marketing Director Sue C. Ong-Lim told reporters on Tuesday in Taguig City.

The target is slower than the 14% annual growth recorded in 2018 when about 490,000 units was sold in the Philippines.

The latest Philippines PC Market Overview report by market research firm Intelligence Development Corp. (IDC), presented on Tuesday showed that Philippine personal computer (PC) imports rose 16.6% to 2.4 million units in 2018, the highest since at least 2014, with Acer leading the growth with a 20% share.

However, for this year, IDC projects the country’s overall PC imports to narrow by 8% due to the lack of processors from Intel.

For its part, Acer Philippines expects to end this year on a positive note.

“Actually, IDC’s forecast don’t take into consideration the big government projects... For example, in 2018, there was really a huge bid for the Department of Education (DepEd). They didn’t take that into account for 2019 because wala pa talagang final. But I think 2019 will end still at the positive,” Ms. Ong-Lim said.