Lazada’s Super Party concert to be livestreamed
E-COMMERCE site Lazada will livestream its inaugural Super Party music concert on its app simultaneously across all six of its markets in the region, as a way to mark its 7th anniversary.
Headlining the concert will be Grammy and Brit Awards winner Dua Lipa, known for songs like “New Rules,” “IDGAF,” and “One Kiss.” Also performing are Filipino stars Nadine Lustre and Sam Concepcion; Miss Universe 2015 Pia Wurtzbach; Indonesian singer-actress Agnez Mo; winner of The Remix Contest 2015 and coach on The Voice Vietnam 2017, Dong Nhi; Indonesian-Australian model and actress Nadya Hutagalung; Vietnamese comedian and TV presenter Tran Thanh; host Allan Wu; and rappers Urboy TJ, Hael Husaini, Saykoji, Ismail Izzani, THELIONCITYBOY, Angger Dimas, and Dipha Barus.
The concert itself will take place in Jakarta, Indonesia, on March 26, 8 p.m. (Philippine time) at the Indonesia Convention Exhibition. Lazada consumers in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam can catch all the action streamed live on their Lazada app.
“Through this first-of-its-kind concert experience across Southeast Asia, Lazada is blending shopping and entertainment, ushering in a new era of ‘shoppertainment,’” the company said in a press release.
“We want to go beyond shopping and offer our consumers and fans, through our inapp live streaming capabilities, moments to cherish and remember. What better way to celebrate our 7th birthday than with our fans, Dua Lipa, and the region’s most talented artistes who will be partying together at the concert and through our app,” said Mary Zhou, Chief Marketing Officer at Lazada Group, was quoted as saying.
Lazada’s 7th birthday celebration culminates with a one-day sale on March 27. The one-day sale promises a new online shopping experience that includes a new selection of arcade games for redeeming vouchers and deals for consumers in the region.