Ajinomoto’s aminoVital brand unveils sports series thrust
PICKING UP from its move to support the 30th Southeast Asian Games here in December, Ajinomoto recently unveiled its thrust to continue its commitment to champion various sports in the country.
Through its sports nutrition brand, aminoVital, Ajinomoto aims to promote different sports activities and active lifestyle among Filipinos through the “Sports Series” program.
In ceremonies held last week at the Pretty Huge Obstacles in Bonifacio Global City in Taguig, aminoVital unveiled its program beginning with the Philippine national obstacle course racing team.
Ajinomoto Philippines Corp. executives and officers led the ceremonies and paid tribute to the Philippine OCR team, which performed impressively during the SEA Games, winning 10 medals, including six gold.
Also present in the event were SEA Games karate gold medalist Junna Tsukii, fitness enthusiast Will Devaughn and female basketball player Christiana Dimaunahan who also shared how aminoVital helped them recover from muscle breakdown and fatigue that they commonly encounter in their line of sports.
Acknowledging that a lot goes into doing OCR, aminoVital reiterated it is one with the community in inspiring and encouraging people to get out of their comfort zones and give them the push needed to really make it to the next level.
“OCR is just one of the sports we want to promote. There are other activities that we want to push, that will be interesting for Filipinos to try. Right now the awareness to be healthy and keeping fit is already high but people are looking for activities that they can do where they will have fun and will work for them. That is what aminoVital wants to support,” said Roann Co, Ajinomoto Philippines marketing department head said in an interview.
aminoVital is Ajinomoto’s newest sports nutrition brand in the country. It is a jelly-based drink that contains 3,000mg of amino acids, including BCAA (Branched Chain Amino Acid). It helps reduce fatigue and muscle loss during high-intensity training and strenuous physical activity. It costs P100 for every 100-gram pouch. It is available at LastMart and Chris Sports.