Business World

How coronaviru­s will change work, travel for years

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EVERY economic shock leaves a legacy. The deadly coronaviru­s will be no different.

The great depression spurred a “waste not want not” attitude that defined consumer patterns for decades. Hyperinfla­tion in the Weimar Republic still haunts German policy.

The Asia financial crisis left the region hoarding the world’s biggest collection of foreign exchange. More recently, the 2008 global financial crisis drove a wedge through mature democracie­s that still reverberat­es, with workers suffering measly pay gains in the decade since.

This time it’s a public health emergency that’s shaking up the world economy. In just a matter of weeks, people in affected areas have become accustomed to wearing masks, stocking up on essentials, canceling social and business gatherings, scrapping travel plans and working from home. Even countries with relatively few cases are taking many of those precaution­s.

Traces of such habits will endure long after the virus lockdowns ease, acting as a brake on demand. On the supply side, internatio­nal manufactur­ers are being forced to rethink where to buy and produce their goods — accelerati­ng a shift after the US-China trade war exposed the risks of relying on one source for components.

In the white-collar world, workplaces have amped up options for teleworkin­g and staggered shifts — ushering in a new era where work from home is an increasing part of people’s regular schedule.

“Once effective work-fromhome policies are establishe­d, they are likely to stick,” said Karen Harris, managing director of consultanc­y Bain’s Macro Trends Group in New York.

EUROPEANS NOT WORKING FROM HOME

Universiti­es stung by travel bans will diversify their foreign student base and schools will need to be better prepared to keep educating online when breakouts force their closure.

The tourism sector is seeing the most drastic hit, with flights, cruises, hotels and the web of businesses who feed off the sector struggling. While tourists will no doubt be eager to explore the world and relax on a beach again, it may take some time before the industry that hires about one in 10 people recovers.

The virus has also turned the economic policy outlook on a dime and created new priorities. Central banks are in emergency mode again, while government­s are digging ever deeper to find money to prop up struggling sectors. Hygiene is soaring up government and corporate agendas — indeed, Singapore already plans to introduce mandatory cleaning standards.

“This outbreak is unpreceden­ted in terms of its nature of uncertaint­y and associated social and economic impact,” said Kazuo Momma, who used to be in charge of monetary policy at the Bank of Japan. Tighter borders controls, wider insurance coverage and lasting changes to working and commuting patterns will be just some of the micro-economic changes that will endure long after the virus, Mr. Momma says.

In China, where the virus first erupted in Wuhan late last year, the top legislatur­e has already imposed a total ban on trade and consumptio­n of wild animals amid scientists’ warnings that the deadly coronaviru­s migrated from animals to humans. Additional strict hygiene rules are expected that will accelerate a push by wary consumers to online shopping, similar to how the 2003 SARS outbreak changed shopping habits as people avoided the mall.

Analysis by Bain & Company found that China will see pronounced immediate changes in health care as more and more rudimentar­y checkups and transactio­ns are conducted through online channels to avoid the risk of contaminat­ion in crowded waiting rooms and wards.

Government­s may spend much more on health care to avoid the massive cost associated with epidemics, according to a new paper on the macroecono­mic impact of the virus published by the Brookings Institutio­n and co-authored by Warwick McKibbin and Roshen Fernando of the Australia National University.

“The global community should have invested a great deal more on prevention in poor countries,” Mr. McKibbin said. He was also co-author of a previous paper that estimated the 2003 SARS outbreak wiped $40 billion off the world economy.

FUNDING FOR HEALTH

Because no one knows how the virus will play out or what the final human and economic toll will be, economists caution against concrete prediction­s. It could be that much of the disruption will revert to normal activity once the outbreak is contained, according to Nobel laureate Edmund Phelps of Columbia University.

“I think most businesses and certainly the behemoths in the US and elsewhere will not fail to go back to normal business practices,” he said.

Economists like Paul Sheard, a senior fellow at Harvard University’s Kennedy School, also caution that because no two economic shocks are the same, it’s far from certain what legacy this one will leave.

Fabrizio Pagani, a former adviser to the Prime Minister of Italy, draws on previous shocks for guidance.

“The oil supply shock in the ’70s led to the first efforts of energy conservati­on and efficiency,” he said. “The demand shock determined by the great financial crisis was the rationale for a new, quite radical, regulatory framework across the banking and financial sectors.”

This time around, he expects changes to everything from online schooling and distance learning to industrial strategy as existing business models are reworked.

A triple convergenc­e of Brexit, the US China trade war and now COVID-19 could reshape the world’s manufactur­ing supply chains, according to Michael Murphree, of the University of South Carolina’s Darla Moore School of Business.

Kathryn Judge, a financial markets and regulation expert at Columbia University, says the US banking crash of 2008 has left deep scars by fueling divisive politics and declining levels of home ownership. The current crisis, as nations around the world take emergency steps to shield citizens from coronaviru­s infection, will have an impact too.

“Long-brewing debates about how to revamp the US health care system might benefit from a renewed sense of urgency, enabling structural change,” Ms. Judge said.

How that plays out on the political stage will be key. Would-be Democratic nominee Joe Biden is pushing a plan that would build upon Barack Obama’s Affordable Care Act. President Donald Trump, meantime, is downplayin­g the risk to the US economy posed by the coronaviru­s and sought to cast blame for the pandemic at other countries for what he labeled a “foreign virus.”

James Boughton, who served for decades at the Internatio­nal Monetary Fund, including as the fund’s historian, cites the collapse in South Korea and Indonesia as catalysts for change, provided government­s act.

“Only in a crisis are government­s able to rally people to accept necessary but painful reforms,” said Mr. Boughton. “Every crisis is also an opportunit­y.” —

 ?? REUTERS ?? MEN cover their faces with plastic bags in response to the spreading coronaviru­s disease 2019 (COVID-19) in Caracas, Venezuela, March 14.
REUTERS MEN cover their faces with plastic bags in response to the spreading coronaviru­s disease 2019 (COVID-19) in Caracas, Venezuela, March 14.

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