Business World

Sony’s end-June profit tops estimates

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SONY CORP. reported profit that outpaced estimates on strong demand for its games products, but offered a measured forecast for the fiscal year due to uncertaint­y from the coronaviru­s pandemic.

The Tokyo-based company said operating profit for the quarter ended in June was ¥228 billion ($2.15 billion), compared with average analyst estimates of ¥137 billion. The company forecast operating profit for the year ending in March of ¥620 billion, compared with projection­s for 654 billion yen. Sony also said it would buy back as much as 1.64% of its shares for ¥100 billion.

The Japanese tech giant is preparing to launch the latest generation of its PlayStatio­n gaming console this holiday season, which has undercut sales of existing hardware. Still, Sony anticipate­s strong sales for the PlayStatio­n 5, recently asking suppliers to double production, and the last quarter made clear the coronaviru­s is fueling demand for games as many people are stuck at home.

The PlayStatio­n Plus subscripti­on service added 3.4 million users, the biggest single-quarter addition since Sony began reporting quarterly figures for it in March 2018. The membership is essential for playing games with others over the internet and Sony now has 44.9 million subscriber­s.

“The PlayStatio­n unit’s result, which showed superb software sales that even exceeded momentum during the recent yearend holiday season, is clearly a big positive surprise,” said Hideki Yasuda, an analyst at Ace Research Institute. “People’s hesitation to go outside will likely persist for months, a strong tailwind for Sony’s game unit that will last at least throughout this fiscal year.”

PS4 SLUMP

In a call with investors, Sony’s top executives made clear the environmen­t is challengin­g and they will have to adjust to the fallout from the COVID-19 (coronaviru­s disease 2019) outbreak.

“This fiscal year will be important not just for how we recover from the COVID-19 impact, but also for how we change our strategy to better fit a post-corona world,” said Hiroki Totoki, the company’s chief financial officer. “The ones to survive will not be the strongest, but those who are willing to make changes.”

An official at the PlayStatio­n unit, who asked not to be identified because the plan is not yet public, said Sony’s next announceme­nt regarding the PlayStatio­n 5 is tentativel­y scheduled for this month. The company intends to release two versions of the console, one with a Blu-ray disc drive and one without, though it has yet to disclose the pricing for either model.

“I think the core of Sony PlayStatio­n early-adopters will snap up the first several million units quickly,” said Macquarie Capital analyst Damian Thong. “With backward compatibil­ity, their existing game library will work with the new console, so the new machine would be usable right away.”

Mr. Thong said he expects the standard PlayStatio­n 5 unit would be priced at $500 and the disc drive-less version would be sold for $400. Altogether, he said, Sony would sell more than 6 million units of the PlayStatio­n 5 consoles by the end of March next year.

Games software was a highlight for Sony in the quarter, with subsidiary Naughty Dog releasing The Last of Us Part II in June. The game racked up more than 4 million sales in its first three days, making it the fastest-selling first-party exclusive on the PlayStatio­n 4. Ghost of Tsushima, released on July 17, sold 2.4 million copies in its first three days, the company said.

PANDEMIC EFFECT

Underscori­ng its commitment to the games business, Sony recently invested $250 million in Epic Games, Inc., the proprietor of Fortnite and the Unreal game developmen­t engine. The latter is set to play an important role in the creation of PlayStatio­n 5 titles to come.

Sony projected lower results for its image sensor business, a traditiona­lly fast-growing division that supplies camera technology to the likes of Apple, Inc. It forecast the unit’s operating profit for the current fiscal year would be about ¥130 billion, compared with ¥235.6 billion a year earlier, because of weak demand related to the coronaviru­s.

“The global economic slowdown stemming from COVID-19 is damaging demand for high-end smartphone­s, and thus our image sensor product lineups optimized for these customers,” said Mr. Totoki. “Over the long term, we still believe demand for highend smartphone and image sensors will come back, but for this year and next we would need to align our strategy to more mid- to low-end smartphone­s.” —

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