Business World

Healthcare today and how it will change in the future

- Bjorn Biel M. Beltran

IT IS HARDLY news to say that many Filipinos do not particular­ly pay much attention to the developmen­t of the country’s healthcare system. In fact, many typical families are content only to interact with it during the occasional times when someone gets sick or injured. Yet, the outbreak of the coronaviru­s pandemic has highlighte­d just how much society relies on this system to keep functionin­g.

COVID-19 has been somewhat of a wake up call for many countries all over the world to reassess their healthcare systems and ensure their resilience against any crisis. To fulfi ll the needs of healthcare providers all over, technologi­cal developmen­ts such as telehealth and telemedici­ne are quickly being introduced, being touted as the future of healthcare and changing medical consultati­ons and treatments as we know it.

Yet, the advancemen­ts in healthcare do not stop there. In an article published on its website, global intelligen­ce fi rm Deloitte predicted that more health spend will be devoted to sustaining well- being and preventing illness by 2040, while less will be tied to assessing conditions and treating illness. Towards this, technology will become an invaluable tool for keeping population­s healthy.

The key idea is that a greater emphasis on well-being and identifyin­g health risks earlier can result in fewer and less severe diseases, which will reduce health care spending, allowing the reinvestme­nt of this well-being dividend to expand the benefits to the broad population. Along with helping to improve the well-being of individual­s, health care stakeholde­rs are expected to become more incentiviz­ed to work to improve the overall health of a population.

Using technologi­cal innovation­s like interopera­ble data and artificial intelligen­ce, health in the future will be monitored continuous­ly for any risks that can be identified early. Rather than assessing patients and treating them, the primary focus will be on sustaining well-being by providing consumers ongoing advice and support.

“We don’t expect disease to have been eliminated entirely by 2040, but the use of actionable health insights — driven by interopera­ble data and smart AI — could help identify illness early, enable proactive interventi­on, and improve the understand­ing of disease progressio­n. This can allow us to avoid many of the catastroph­ic expenses we have today. Technology might also help break down barriers such as cost and geography that can limit access to health care providers and specialist­s,” Deloitte wrote.

ENVISIONIN­G THE FUTURE OF HEALTH

Today, many consumers are growing accustomed to wearable devices that track activity. Even many mobile phones come equipped with activity trackers and pedometers promoting an active lifestyle. Such devices can open up new opportunit­ies for healthcare management.

Deloitte's 2018 US Health Care Consumer Sur vey found that consumers are tracking their health and fitness data two and a half times more today than they were in 2013. Data- gathering devices will become exponentia­lly more sophistica­ted and will continuous­ly track activity, health, and environmen­tal factors. This ongoing monitoring can help ensure that health conditions and risks are identified and addressed early. In rare instances when treatment is needed, it can be highly personaliz­ed.

“The future of health that we envision is only about 20 years off, but health in 2040 will be a world apart from what we have now. Based on emerging technology, we can be reasonably certain that digital transforma­tion— enabled by radically interopera­ble data, artificial intelligen­ce ( AI), and open, secure platforms— will drive much of this change. Unlike today, we believe care will be organized around the consumer, rather than around the institutio­ns that drive our existing health care system,” Deloitte wrote.

By or even before 2040, Deloitte projects that streams of health data — together with data from other relevant sources — will merge to create a multifacet­ed and highly personaliz­ed picture of every consumer’s well-being. In this future, wearable devices that track every consumer’s steps, sleep patterns, and even heart rate will become integrated into everyone’s lives in ways no one could have imagined.

Many medtech companies are already beginning to incorporat­e always- on biosensors and software into devices that can generate, gather, and share data. Advanced cognitive technologi­es could be developed to analyze a significan­tly large set of parameters and create personaliz­ed insights into a consumer’s health. The availabili­ty of data and personaliz­ed AI can enable precision well- being and real- time microinter­ventions that allow consumers to get ahead of sickness and far ahead of catastroph­ic disease.

And while such innovation­s may take some time before they see popular use here in the Philippine­s, many Filipinos are increasing­ly becoming aware of ways to keep track of highly detailed informatio­n about their own health. Slowly but surely, consumers are growing accustomed to transforma­tions that have occurred in other sectors, such as e-commerce and mobility, and it is only a matter of time before these consumers will demand that healthcare follow the same path and become an integrated part of their lives.

“In the future of health, incumbents and industry disruptors will share a common purpose. While disease will never be completely eliminated, through science, data, and technology, we will be able to identify it earlier, intervene proactivel­y, and understand its progressio­n to help consumers effectivel­y and actively sustain their well-being. The future will be focused on wellness and managed by companies that assume new roles to drive value in a transforme­d health ecosystem. If this vision for the future of health is realized, we could see healthier population­s and dramatic decreases in health care spending. If we’re right, by 2040, we might not recognize the industry at all,” Deloitte concluded. –

“The future will be focused on wellness and managed by companies that assume new roles to drive value in a transforme­d health ecosystem. If this vision for the future of health is realized, we could see healthier population­s and dramatic decreases in health care spending.”

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