Shopee announces 10.10 Brands Festival
SHOPEE, the leading e-commerce platform in Southeast Asia and Taiwan, is expanding its initiatives to help brands and retailers launch, scale, and succeed online, starting with its annual Shopee 10.10 Brands Festival. As more brands and retailers step up their digitalization efforts to capture a growing proportion of online-first consumers, it is crucial for brands to find new ways to reach and engage with their consumers.
This 10.10 Brands Festival, Shopee enhances its support for brands with the launch of its Shopee Media Agencies Partner Program (SMAP) covering seven markets. This strategic program is the region’s first and largest of its kind, comprising five leading global media agencies: Dentsu Aegis Network, Omnicom Media Group, Publicis Groupe, Havas Group, and Mediabrands.
Through this program, Shopee will equip media agencies with in-depth knowledge and skills on using Shopee’s suite of brand marketing tools, including advertising solutions such as Shopee Ads, products such as in-app branding assets, and other value-added services. Shopee will also provide the media agencies with a deeper understanding of e-commerce sharing best practices on store management, campaign execution, and optimization. As brands invest more in growing their online presence, SMAP will enable media agencies to leverage a broader range of e-commerce tools to maximize the return on investment of their clients’ media spend.
Also, media agencies and their clients will have the opportunity to get exclusive first-hand access to Shopee’s new marketing solutions and products.
Martin Yu, associate director at Shopee Philippines, said, “We’re encouraged by the growth in the number of local and international brands joining Shopee Mall, who trust and rely on Shopee to sustain and expand their businesses. Helping our brand partners make a seamless transition online, amplify their online presence, and boost brand affinity has always been a priority. We’re excited to launch the SMAP program, which complements our existing end-to-end support system for brands to achieve success online. We will continuously innovate our platform to deliver better value for brands and their customers.”