Business World

Lacoste teams up with Chinatown Market

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CHINATOWN Market and Lacoste join forces for a new collaborat­ion. With its casual nostalgic touch, Chinatown Market (CTM) injects a dose of unique boldness and streetwear flair to the crocodile brand’s most creative line. Chinatown Market launched in 2016 with just a few shirts at ComplexCon. Since then the brand has become a leader in the sportswear/ streetwear world known for its nostalgic and fun products ranging from T-shirts and fleece to basketball­s, rugs, collectabl­es and DIY (do-it-yourself) kits. The brand is no stranger to Lacoste, with a collaborat­ion at 2018’s Hypefest where fans worked with the CTM team on the ground customizin­g air-brushed polos. For this collaborat­ion, Chinatown Market invented a fierce crocodile in an XXL-version on a T-shirt, or embroidere­d in different colors on sweatshirt­s and caps. A nod to its soaring digital rise and its ironic creations, Chinatown Market seals this collaborat­ion with a globe motif featured on short-sleeve shirts. The Chinatown Market x Lacoste collection is now available exclusivel­y at lacoste.com.ph.

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