Eden helps families savor moments together

EDEN Cheese, the country’s number one block cheese brand, has been part of Filipino meal and snack times for the past 36 years. The brand has been one with the country through the many trials and joys we have experienced in the past decades. This year, the beloved brand aims to help provide families a source of comfort and connection as we continue to face one of the most challenging periods in our lifetime, and more importantly look forward to surmounting it soon.

Eden Cheese is a product of Mondelez Philippines, Inc., part of a global snacking leader. “To empower people to snack right is our Purpose as a Company. As such we are always obsessed about what people snack on, when and why,” explained Michelle Santillan, category lead for cheese brands of Mondelez Philippines. She continued, “For the past two years, we have been conducting our global State of Snacking report to find out the behaviors around snacking. Last year, the survey focused on how the biggest world event to date, the pandemic, has affected how people snack. This has helped us to ensure our brands continue to play a role in the changed lives of our consumers.”

The State of Snacking Survey 2020 was conducted online by The Harris Poll on behalf of parent company Mondelēz International among 6,292 global adults aged 18 and older. One of the key trends showed by the survey is about how comfort was the #1 driver of snacking in 2020, with more than half of consumers enjoying nostalgic snack brands from their childhood and snacking with brands that bring them good memories. Another key highlight was that among parents who are working from home, 72% of them feel that snack times is one of the few times in the day which brings together their family and household.

Eden Cheese has a long history of bringing together families through its delicious creaminess. During this time, Eden Cheese hopes to become an enabler for families to rediscover their relationships and make them stronger through their shared food moments. “We believe in supporting the strong relationship of Filipino families and providing comfort to them as we continue to emerge from the challenges we face,” said Kristen Mendoza, Eden Cheese brand manager.