PILI ANI debuts at Home Shopping Network USA

PILI ANI’S debut at the Home Shopping Network USA (HSN) happened last Feb. 25. Apart from it being an opportunity to generate more sales, it also marked a new milestone toward creating global presence. CoFounder and visionary Mary Jane Ong explained, “HSN is the biggest home TV shopping network in the US alongside its parent company, QVC. It is an industry leader with a strong following. It is a great venue for an indie brand like ours to launch.” The idea was to find a venue where the brand could seamlessly relay their message and connect with consumers in a more dynamic and spontaneous manner. Through live telecasts on HSN where customers can call for questions, the PILI ANI team hopes to get up close and personal with their consumer. “Hardly anyone knows about the benefits of Pili and Elemi oils when incorporated into a daily routine. I also feel that through HSN, we will be able to effectively share with viewers the wonders of two amazing oils—Pili and Elemi—sourced from one tree. There is no other source quite like it.”